Floating Ads

In the Advertiser Control Panel section, Ad Management, advertisers can create Floating Ads campaigns by clicking the Create Campaign button. The Floating Ads Campaign Creation Wizard will appear and guide you through the steps to set key expandable ad parameters like campaign name, ad schedule, targeting, ad creation, specification of websites where ads will display, ad campaign frequency caps and more.
Advertisers create and manage their floating ads campaigns using the Ad Management section of the Advertiser Control Panel. Advertisers may manage ad campaigns, specific floating ads, and generate reports for any date range.
Smart reporting helps you target your ad spend to your best advantage. In the Advertiser Control Panel, Reports section, advertisers may generate the new report: Floating Ads Campaign Report. In these reports, advertisers may view: dates, campaign names, group name, number of floating ads impressions, and expenditures.
In the Floating Ads Settings section of the Administrator's Control Panel, administrators specify how much time elapses (in seconds) before the Close button appears on a floating ad block.
Using the Default Bid section of the Administrator's Control Panel, Administrators can set a default price for 1000 impressions. The administrator defines the default price that the advertiser will pay for each set of 1000 impressions (number of times a floating ad is displayed on a website).
Use the Publisher Commissions section of the Administrative Control Panel, to specify default percentages of commissions paid to publishers for the display of floating ads.
Use the Publishers section of your Administrator Control Panel to specify customizable commissions to be paid to individual publishers for their display of floating ads. Click the Settings button next to publisher for whom, you wish to establish an individualized floating ads commission.
In the Manage Sites/Channels section, administrators may generate the JavaScript code that facilitates the display of floating ads in your system. Simply click the Generate Floating Ads Code button to get the code and place it on the site you wish to target for the display of floating ads.
Using the Reports section of the Administrator Control Panel, the Administrator may generate two new report types. A Floating Ads Campaign Summary Report provides detailed reports for advertisers' floating ads campaigns and a Publisher Floating Ads Performance Report, offers detailed reports on publishers' websites performance. Our intelligent reporting tools enable you to provide your advertisers and publishers the necessary metrics to create and manage effective expandable ad campaigns.
Publishers use the Manage Sites/Channels section to generate the JavaScript code they will place into the source code of the web page where they wish to display a floating ad. Simply click the Generate Floating Ads Code button, the system automatically creates the code, place it on your target website and your done!
Publishers use the Reports section of their Publisher Control Panel to generate their Floating Ads Performance Report. Publishers use these reports to get critical metrics according to date, website, number of floating ad impressions and publisher earnings. Targeted reporting allows publishers to monitor ad campaigns, individual expandable ad performance and maximize their online advertising efforts.
Floating ads simply appear on a web page where they have set up a floating ad. Floating ads engage the users' eye without wiping out the entire page. Below you can see an example of a site displaying a floating ad.

See how easy it is for you, your publishers and advertisers to use the Floating Ads Plug-in to create compelling online ad campaigns.

Take the Tour in Steps

When you opened this web page an expandable ad format appeared to ‘float’ or ‘fly’ over the page content. That’s a floating ad. Floating ads are usually set to display from five to 30 seconds. While onscreen, floating ads (also called overlay ads) obscure the reader’s view of the page, directing the reader’s eye to the ad’s message. Floating ads can be set to block mouse input, as well, to grab the user’s attention with added force.

Expandable ad formats command their audience. You can’t help but look at them! Some are animated. Many now have sound. Like TV ads, they “interrupt the program” and force you to watch. Much of the time, users don’t mind giving up a few seconds of their time because floating ads can be fun and very creative.
When it comes to branding they pound a more powerful punch than something like a banner ad or a sidebar ad. They're pretty hard to ignore.
Overlay ads also pack a high click-through rate, clocking in around 3% (meaning for every 1,000 floating ad impressions, 30 people will click through to the advertiser’s site).

Higher click-through rates and bigger branding power, means your advertisers will pay top dollar for a floating ad. Industry rates range from $3 to $30 per 1,000 impressions depending on the buyer and the ad.

Because they command a higher price, your publishers will love running floating ads on their websites!

Orbitscripts Floating Ads Plug-in for Ad Market makes it easy to design and implement overlay and floating ads. Publishers have full control over the layering and positioning of overlay ads on their web pages, as well as the length of time the overlay ad appears on the page.

Floating ads are easy to set up and highly effective, everybody wins!

Floating Ads

How Do They Work?

Floating ads are gaining popularity:

Products

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