Aug 02 2013

Using the Cloud to Develop High-Performance Systems

Category: OrbitscriptsOrbitscripts @ 10:15 am

OrbitScripts has been involved in Internet advertising for 12 years.

Before 2007, we specialized in PPC and affiliate-marketing systems. In 2008, we introduced Orbit Ad Server and Ad Market, a new line of ad serving products.

Now, our main focus is the development of online advertising control systems—and we’re doing our work in the cloud.

Why are we working in the Cloud?
Because cloud computing has several obvious advantages:

  • No PCs required—The cloud removes the need for most on-site computing power. The only prerequisite is Internet access.
  • Higher fault tolerance—Removing the PC hardware means system failures are more rare with cloud computing.
  • Safety—Any business that’s lost data due to fire, power surges, floods, or accidents will understand: The cloud is the safest location, and the automatic backups remove a lot of data security issues and worry.
  • High-speed data processing—The cloud allows processing to occur simultaneously across a distributed network of specialized computers, depending upon the task required. It’s a better way to crunch data than centralized computing.
  • Lower costs—In the cloud, you can use it when you need it, and not have to worry about it when you don’t. The cloud removes the cost of hardware, software, maintenance—and the cost of electricity, too.
  • Saves disk space—And when you do need centralized, on-site computing power, you can save storage space (and processing power) by storing the bulk of your information in the cloud.

The cloud is very simple.
And the process of creating, deploying, cloning, and reconfiguring servers to cloud services is very easy, too.

Most development processes can be done with the touch of a button, which saves time and allows us to try different versions of operating systems, different types of processes, and all the many testing iterations required to produce the best products possible.

Better Testing = Better OrbitScripts Development
Perhaps the most important use of the cloud involves testing, which used to be extremely time consuming, because developers had to test each software separately, with memory, processors, and various server configurations.

It was difficult to create the necessary load and expensive to gather the amount of physical hardware required.

Thanks to companies like Amazon Web Services, Open Stack, and Rack Space, the cloud has removed almost all of those old barriers.

companies logos

The New Way Forward
Since our beginnings, we’ve seen a lot of changes.

And we at OrbitScripts are excited about the new possibilities the cloud offers—especially our ability to maintain high testing standards for our customers.

What this really means is: We can build custom software for each and every single customer!

No more turnkey solutions that don’t quite fit your needs. No more compromises in what the software can do for you.

The cloud has made mass-customization a reality.

So tell us, what do you need in an online advertising control system?
Where has old software left you frustrated?

We think the answer to your problem is in the cloud, too.

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Jul 24 2013

Why We Use the Cloud to Develop and Improve OrbitScripts—And Our Top 3 Recommendations

Category: OrbitscriptsOrbitscripts @ 9:37 am

The short answer to «Why use the cloud?» is, because the cloud is simple. Most processes can be done with the touch of a button, which saves time and allows us to try many different configurations.

That translates to a better OrbitScripts platform for our customers.

What Goes Into Our Work
In the development of control systems for big advertising platforms, developers have to choose the right software based on a few big criteria, including:

  • different types of storage
  • queing systems
  • databases
  • distributed computing

But you can’t make the right choice until you get the right information from stress tests, which measure response times, the number of simultaneous connections, and processing times per request.

Testing Takes Up Most Of Our Time
Testing. Testing. Testing. We have to test each software separately for how well it interacts with the system and the platform on which we run the test.

That involves a bunch of factors: operating system, system software, and configuration and fine-tuning of all the parameters, like the number of open files, sockets, memory settings, and on and on.

To simulate both the platform and system load requires many servers and many iterations: configure and run the test platform and system load, run the stress test, analyze the results, repeat. Repeat. Repeat. Repeat.

mebius

But The Cloud Uses Virtual Servers
So instead of having to connect external memory, processors, hard drives and do all the network configuration, the cloud makes life easy, with:

  • Flexible system configuration
  • Cloning
  • Rapid deployment
  • Fault tolerance
  • High speed data processing
  • Lower costs for hardware, software, maintenance and electricity

Like I said, the cloud is simple.

Our Recommendations
During our development of ad management systems, we used many different cloud services, and these are three we highly recommend:

  1. Open Stack—open source software for building private and public clouds
  2. Amazon Web Services (AWS)—a highly reliable, scalable, low-cost infrastructure platform that Amazon has been providing since 2006 through a partnership with Intel
  3. Rack Space—enterprise-level hosting services with over 197,000 customers

Of these three, I would add that AWS has a very friendly user interface and detailed user documentation.

And Rack Space, for whatever reason, showed better results for us when testing network bandwidth versus other cloud services.

So have you tried any of those three cloud services?
Which do you prefer? Or is there one you like even better?

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Jul 12 2013

Orbit Ad Server: You Don’t Have To Know How To Fly To Get On The Airplane

Category: Orbit Ad ServerOrbitscripts @ 6:32 am

A question keeps popping up:

Do people need to know how the cloud works in order to use it?

My short answer is, I sure hope not! Most people and businesses already use the cloud, and most don’t even realize it.

Cloud Survey

Citrix and Wakefield Research recently completed an online “Cloud Survey” using 1,000 representative adults aged 18 and older in the US.

  • 29% said “the cloud” is either the sky, an actual cloud (a “fluffy white thing”), or something related to the weather
  • Only 16% said it was a computer network to store, access and share data from Internet devices
  • Other responses included: toilet paper, pillow, smoke, outer space, cyberspace, mysterious network, unreliable, security, sadness, relaxed, overused, and “oh goody a hacker’s dream”

Even more interestingly, 54% of Americans claim to NEVER use cloud computing—when, in reality, 95% of those people already use the cloud!

  • 65% of them bank online
  • 63% shop online
  • 58% use social networking sites such as Facebook or Twitter
  • 45% have played online games
  • 29% percent store photos online
  • 22% store music or videos online, and
  • 19% use online file sharing.

(Read the full article on the Citrix Survey here.)

The “I don’t use it” phenomenon found in personal lives pops up in business, too.

A survey reported by CNBC found that over 80% of businesses currently use cloud computing. And that’s not big companies alone. More than half of micro businesses and small businesses (firms with less than 99 employees) use cloud-based business productivity applications.

Cloudability, a provider of cost-management tools for cloud services, looked at data from 3,200 customers in 80 different countries, and derived a more precise number:

86% of companies not only use the cloud, but they use more than one type of cloud service.

As VentureBeat.com reports, that fact is somewhat surprising, considering the typical concerns expressed by high-level CIOs and chief security officers, who often say the cloud is not yet a safe place to store proprietary information.

So the gap in cloud use exists in both cases. People don’t necessarily understand what the cloud is, but 97% of individuals—and 86% of businesses from big to small—use it.

We Understand the Cloud So You Don’t Have To

With all this cloud-based Internet use exploding, we saw the need at OrbitScripts to use the cloud more than ever for our ad serving systems.

It’s a circular, network effect. The more people who use the cloud, the more it increases the load on ad systems, which means we need more power from the cloud to serve the cloud.

Before the invention of these cloud-computing systems, we used dedicated servers and infrastructure expansion to meet the storage and capacity loads of our ad servers. It was expensive, and connecting and setting up all those servers took a considerable amount of time!

We had to modernize and adapt our software to run on cloud systems to allow more flexible and scalable network infrastructure. And we’re happy to give that power to our customers going forward.

The Real Definition of The Cloud

The cloud is a computing system you don’t have to maintain, and it comes with high reliability, high security, and fast speeds of deployment whenever and wherever you need it.

It’s a system of distributed power with much less risk.

cloud based

So tell me:

When did you realize the cloud meant new possibilities?
Was it Facebook or something in your personal life?
And have you tried to implement those new possibilities in your business, too?

One thing’s for sure: It’s time for everyone to think about the cloud as more than a “fluffy white thing”…and yet you don’t have to know much more than that to benefit and use it.

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Jun 27 2013

Announcing Development Phase in our DSP Real-Time Bidding System

Category: OrbitscriptsOrbitscripts @ 12:24 pm

Over the past 15 years, the need in the Internet advertising market has rapidly changed—shifiting from separate ad server and ad network technologies to full ad exchanges, which incorporate them both. And the principles of advertising sales are shifting, too, from selling placements to selling data about the visitors themselves.

Market trends point to the need for Ad Exchanges with robust DSPs—demand-side platforms—as the future, because they give buyers and sellers the ability to value inventory on an impression-by-impression basis with real-time bidding.

In DSP platforms, the cost of advertising space is determined through auctions among all the different parties using a real-time-bidding technology—one that provides a marketplace for online ad auctions to occur instantly.

It’s a Supply Problem.

Today, most of the ad market is occupied. Supply is limited. Demand is high—and growing every day. Analysts predict it will take new demand-side platforms with real-time bidding to handle the bulk of this demand, going forward.

The under-supply situation in digital advertising is due to three major changes over the last 15 years:

  1. Improvements to systems that gather information about visitors
  2. Improvements to systems that analye user and consumer behavior
  3. The rise of social networks, which have made online advertising more attractive to brands and businesses—and far more attractive than the space the new networks created

Advertisers can now identify specific visitors and analyze a lot of their information, things like:

  • Location
  • Age
  • Social status
  • Specific areas of search or ??interest

As this information gets more plentiful, competition for ad space with access to those better-understood consumers gets even more competitive. It’s time for real-time bidding!

What’s In A Real-Time Bidding System?

Perhaps the most critical component of the system is the DSP, which focusses on advertisers—the people who seek to buy. But a good Real-Time Bidding system should include several elements, including:

  • DSP—a demand-side platform for the advertisers, which allows them to shop for ad space on one or more ad exchanges
  • SSP—a supply-side platform for publishers, usually combined with an ad server, that allows publishers to get ad supply from multiple ad exchanges.
  • Ad Exchange—a platform for interaction between publishers and advertisers.
  • Data Proviision—a system that provides extensive information about visitors to both publishers and advertisers

The ad exchange system imposes restrictions on the time of the auctions in the DSP platform. This time is usually in the range of 50 to 100 milliseconds. A DSP system must therefore work extremely fast to pick up many factors (or «target parameters») for many different advertising campaigns, hold an auction, and to give an answer to the ad exchange.

DSP Is More Than Raw Speed.

The DSP system must also be integrated with existing ad exchanges and data providers, working through the API.

The Internet Advertising Bureau recognizes a standard for this integration between the DSPs and ad exchanges called OpenRTB protocol. Research shows most major providers do not currently use OpenRTB, although many say they plan to move toward its use in the future.

But the development of DSP is much more difficult than the development of ad server systems. DSP requires expertise from developers and is a full order of magnitude more demanding of physical resources, like servers and communication channels.

DSP3

 

 

 

 

 

 

 

We Are In Forefront of the DSP Trend

Based on our experience with enterprise-level ad management systems and having understood the direction the market was heading long ago, we began designing our DSP systems with full faith in their future.

And that future is here.

I’m happy to announce the final development phase of our new ad exchange system is underway—built using OpenRTB protocol and integrated with DMP providers. We have completed the design phases and, pushing ahead, cannot wait to release our new ad exchange to the market.

Better advertising and better business are in store for everyone in online advertising. And we were fortunate to be ahead of the curve on the DSP migration, striving to bring real-time bidding to our customers the right way from the beginning.

Look for our new release soon!

And if you have any questions, please leave a comment or contact us directly. We’d love to hear your thoughts about the challenges and the opportunities you see with DSP in your business.

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May 20 2013

OrbitScripts Goes to Ad:Tech San Francisco as First-Time Members

Category: OrbitscriptsOrbitscripts @ 9:30 am

Last month, we attended for the first time as members at Ad:Tech San Francisco, an annual conference where digital marketing’s best get together in the heart of the entrepreneurial city to meet, discuss, and network for the upcoming year.

But we didn’t just want to go straight to San Francisco. What’s the adventure in that? We had some exploring to do.

Our journey started with a flight from Rostov-on-Don to Moscow to Los Angeles—20 hours in the air until finally landing in California.

LA

L.A. was windy and hot, especially for early April, but we still had a nice time, because we combined business with touristy things. And it was great to visit our best client in Beverly Hills, home to swanky Rodeo Drive and a few miles down the street from Hollywood.

Before we headed north to San Francisco, we also met some of our other customers in Irvine, CA, south of the city.

Then we headed north. We got a rental car and hit scenic Highway 1 along the Pacific Ocean from Los Angeles to San Francisco. We never imagined it would be so beautiful! It took us 12 hours to get there, but it was very scenic and worth the extra effort.

LA coast

LA bridge

San Francisco is a great city. We arrived a couple of days before the conference began, so we had a chance to visit the Golden Gate Bridge and Silicon Valley.

The bridge is a marvel of engineering, and the Golden Gate itself represents so much beauty and inspiration. The Bay Area has been home to many gold rushes over the years: from real gold in the 1849er days, to computer hardware, to the new digital startup culture there now.

We were very impressed with the entrepreneurial spirit. We even got a chance to visit Google headquarters and see some ways we could make our own work environment more productive.

Google Photo

Then, it was show time. In previous years, we had only attended as visitors, so it was exciting to be at the Ad:Tech exhibit hall as members.

We got there before the event opened and installed our booth with everyone around us buzzing with activity and making preparations for the conference. We scurried around as we passed trucks, stacks, and people unpacking.

Stand assembly

The next day we put on our OrbitScripts T-shirts with the logo of the company and went to the show—Jakob, Vladimir, Lada and Anna. We met our neighbors and visited the booths of our existing customers (for example, Blue Link Marketing) — many of whom have been using our software for years!

Once people began to flood the exhibit hall, the two days at Ad:Tech flew by.

Photos from Kevin and OUR PICTURES 1

Photos from Kevin and OUR PICTURES 2

Overall, we met a bunch of potential customers to follow up with in 2013—as well as potential partners, DMP providers, CDN providers, and ad exchange companies.

We shook hands, shared smiles, and talked business, ending our meetings by handing out branded marketing materials and fact sheets to generate new business and better awareness for the excellence we have at OrbitScripts.

Photo at an Exhibition 2

Photo at an Exhibition 1

In just a few days, we got our company in the hands and minds of many people. We gathered contacts and got personally acquainted with people whom we knew only through email and telephone before.

Those personal connections—and our ability to understand and solve their business problems at OrbitScripts—make us so excited to think where we will be by 2014.

Thanks, San Francisco! And thanks to everyone who made it possible. It was a great time. And time well spent.

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Mar 28 2013

Using NoSQL Databases for High-Load Ad Systems at OrbitScripts

Category: Orbit Ad ServerOrbitscripts @ 10:04 am

We always look for ways to improve performance and usability for our clients and our software, which is why OrbitScripts now offers NoSQL databases for our ad systems.

Classical relational databases—or SQL (Structured Querey Language) databases—have been used since the 1970s to manage data. Although as programmers we have used SQL for years, we have also seen the problems SQL can have with very large amounts of data under high-load requirements.

Sooner or later we knew there would be a need for distributed computing and the need to use NoSQL for high availability and more stability.

Why NoSQL?

NoSQL databases—or “not only” Structured Query Language databases—are a broad class of newer database management systems that do not use SQL’s classical relational database management model.

Companies like Google and Amazon (and OrbitScripts!) have developed their own NoSQL database systems to address several common concerns with the SQL model, primarily:

1. Speed: SQL databases can slow systems down to a crawl, especially when millions of users are doing lookups against tables with millions of rows of data.

2. Mapping: SQL’s relational data doesn’t map well to programming structures with complex data types or hierarchical data like XML. Complex objects that contain other objects and lists do not usually map to a single row in a single table.

3. Programming Ease: Because SQL data doesn’t map as well, writing the software code becomes more difficult using SQL, and we don’t want to drive our programmers crazy!

(Read more on the SQL vs. NoSQL debate here.)

The Tradeoffs of NoSQL

NoSQL databases are not built primarily on tables and generally do not use SQL for data manipulation. As such, they are highly optimized for retrieval and appending operations, but usually offer limited functionality beyond record storage (key–value stores, for example).

That limitation reduces the run-time flexibility compared to full SQL systems, but it also gives NoSQL better scalability and performance for certain data models.

NoSQL database management systems work better when what really matters is the ability to store and retrieve great quantities of data, not the relationships between the data elements.

Ad Serving Systems and Their Data

Heavy-load ad management systems have a lot of data, primarily:

  • Balance sheets of users (advertisers, publishers, agencies, etc.)
  • Advertising budgets and limits
  • Targeting information for the ads themselves

The speed ??of access to this information as it updates and the integrity and reliability of the data play an important role in the ad system as a whole. Ad systems also require fault tolerance, scalability, and support for atomic operations like simultaneous read and write.

Because the emphasis in our business is on data storage and retrieval, the NoSQL model works best for us, and we are excited to provide those benefits to our customers.

What Are the Best NoSQL Storage Systems?

In developing our NoSQL databases, we tested and used a lot of NoSQL storage services. We found some services to be better than others at different tasks.

The “best” service depends on what you need, of course, but here’s a summary of the different NoSQL companies we used:

Company

Average speed

for write/read on node on the first key

Search on second key?

Scalability vs. Replication

Atomic Operations/

Transactions

Cassandra

15,000 / 10,000

Yes

Scalable

Yes / No

MongoDB

10,000 / 10,000

Yes

Scalable

Yes / No

Redis

50,000 / 100,000

No

Replication

Yes / Yes

Aerospike

100,000 / 200,000

No

Replication

Yes / No

CouchBase

10,000 / 15,000

Yes

Scalable

Yes / No

HyperDex

10,000 / 10,000

Yes

Scalable

Yes / No

Tarantool

100,000/ 150,000

No

Replication

Yes / No

(Our testing was done with utility YCSB on Amazon AWS.)

The following services ranked best for handling the balance of NoSQL database users (advertisers, partners and agencies):

Aerospike, Redis and Tarantool

Best for creating the most expedient NoSQL database:

Redis or Tarantool

The services with the highest efficiency in storing information about targeting:

MongoDB, CouchBase and HyperDex

And the best NoSQL services for handling clicks and statistics:

Cassandra and MongoDB

We hope you find this information useful, not only to explain why we developed NoSQL database systems for our products, but also as a reference for your own NoSQL development.

Have you used any of these NoSQL services before?

Do you agree with our assessments?

Do you disagree?

Let us hear from you!

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Feb 18 2013

There’s No Such Thing as Turnkey Anymore

Category: Orbit Ad ServerOrbitscripts @ 7:24 am

 

The ad management industry has failed up to this point.

The large players in online ad management systems have not met all the requirements customers have, and we think the “turnkey” approach is to blame.

Why does turnkey not work?
Because every customer is different.

They each put forward different but clear conditions, and most ad management companies have been simply too big and too clumsy to adapt.

That’s why OrbitScripts is throwing away the turnkey approach.

We don’t think it works. Our experience shows clients want to modify their network for extremely specific needs, and turnkey solutions cannot take that into account.

The market for innovation is not static, either. It’s growing by leaps and bounds, and large ad management companies are having an impossible time developing enough features to keep up.

Where does that leave you, the customer?
Usually, switching from one application to another seeking some kind of makeshift combination that will work best.

We have a better idea:

Custom development for every customer.

OrbitScripts has been involved in Internet advertising for 12 years.

Before 2007, we specialized in PPC and affiliate-marketing systems. In 2008, we introduced Orbit Ad Server and Ad Market, a new line of ad serving products.

Now, our main focus is the development of online advertising control systems.

We can develop a custom software solution to meet all your requirements. Not some of your requirements. Not many. All.

And we can change and re-work the software over time as your needs change.

100% Custom Built—That’s the future we see.

  1. We use NDA agreements to guarantee confidentiality and security for your unique technology.
  2. All of our customers get the highest quality attention-to-detail when we develop products for them.
  3. And our development process meets international standards used at the largest companies in the world.

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So stop buying off-the-rack software from the big behemoths!
None of their turnkey solutions will work as well as something built just for you.

After all, aren’t you ready for a custom fit?
Don’t you think the days of turnkey software are finally over?

We do. Tell us what you think.

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Feb 04 2013

OrbitScripts SaaS: One-Year Report on Customer Feedback

Category: Orbit Ad ServerOrbitscripts @ 12:50 pm

Over a year ago, we started offering our ad serving platform as SaaS—software that’s hosted in the cloud through Internet service, rather than traditional software installed on customer computers and servers.

Most of our customers had already used SaaS through other software providers, which gave us a good benchmark to compare our offering with other companies’ offerings.

We’ve received a lot of valuable feedback.
Customer surveys point to the following advantages of OrbitScripts SaaS, all of which we are pleased to report.

  1. Increased Capacity—Our infrastructure uses CDN (content delivery network), cloud solutions and dedicated servers, which means we’ve been able to increase the capacity of our system to handle big traffic increases on our customers’ sites.
  2. 65 Billion Queries Per Month—Our software is built to allow the system to scale horizontally, distributing and handling high-capacity loads that are climbing toward 100 Billion per month.
  3. Modular Is Better—We offer a modular solution, which means our customers have been able to create a unique set of features for each of their individual clients. From the basic functions on up, this has allowed superior customization and service.
  4. Custom Programming—In addition to basic features and an extensive list of modules, we also provide custom programming to meet each client’s unique needs when those ready-made solutions need to be developed further.
  5. Continuous Development—We have been vigilant in extending the functionality of our system to make sure our customers receive the most current, updated versions of our product on a permanent basis. That has helped them capitalize on the most profitable market opportunities, without worrying about their ad system maintenance.
  6. Round-the-Globe Service—Many companies promise “round-the-clock” service, and it rarely lives up to its 24/7 claims. We have offices in the U.S. and Russia, so we are actively working 24-hours-a-day—not as a third-party call center, but as the real company ready to help you.
  7. Lower Prices—Because most of our developers live in Russia, we can use our lower cost-of-living to provide the most competitive prices across the U.S. and Europe. Our customers benefit from our mix of superior products and lower costs of production.

The results are in. You are happy. And we are happy!

Saas Orbit Ad Serving

Simply put:

OrbitScripts SaaS provides a reliable, modern product with continual improvement and features that evolve with market opportunities. We’ve been able to provide a high level of support with global coverage at a price that’s extremely competitive.

And looking ahead, I hope we can make the next year even better!

So if you didn’t get a chance to provide feedback yet, I’ll ask you now:

Do you have any feedback similar to what I’ve listed here?
Do you have any feedback that differs?

Either way, leave us a comment. We’re here to listen, learn, and help in any way we can.

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Jan 23 2013

OrbitScripts Mobile Apps: Advertising For A World On The Move

Category: Orbit Ad ServerOrbitscripts @ 7:33 am

Years ago, analysts said this would happen, and they were right: The market for computer desktops and notebooks has collapsed under the pressure of competition and convenience of tablets and mobile devices.

Just look around—in the home, in the office, in stores, in schools and on the sidewalks—people have embraced mobile devices. Our mobile phones are always with us, at all times of day and night.

And businesses are rushing to respond.

Advertising in mobile applications gives instant access to consumers and makes it possible for advertisers to better implement and quickly change their campaigns for better results.

Problem: How To Monetize Mobile Traffic?
Solution: Display ads on mobile websites and mobile apps, of course!

It’s a new media market, and the response of the mobile audience to advertising messages is significantly more positive compared to traditional advertising in print or online media.

And competition between advertisers in this area is not yet saturated, so your brand has a great chance to beat the competition, if you act now.

mobile platform

Huge Revenue Potential
Developers of mobile applications can make money from both selling applications and advertising in them, which means big sources of new revenues for webmasters.

This business opportunity creates high demand for software that can help you build a mobile network that connects advertisers with application developers.

And OrbitScripts Ad Network Does That.
Based on our past experience, we built OrbitScripts Mobile Ad Server on a modern mobile platform that we developed through years of traditional ad server network development.

Devices: The main objective of the Mobile Ad Server is to display and manage advertising on the major devices in use today: Android phone, iPhone, and Windows phone.

User Types: Our system allows you to mange the three main types of users: administrators, advertisers, and application developers

Targeting: The audience for mobile advertising is more focused and less scattered, and thus the ability to get ads successfully in front of specific consumers is much higher than in traditional media placement. In OrbitScripts Mobile Ad Server, you can target based on these factors (and a whole lot more):

  • geography (exact location)
  • gender
  • age
  • phone model
  • mobile operator
  • expansion of the screen

Formats: Our mobile advertising can take many forms:

  • Banner
  • App wall (ad on entire screen)
  • Notification tray
  • Icon
  • Dialog

which can then trigger actions after clicking on the ad:

  • Go to the App Market
  • Go to the website
  • Send SMS
  • Call

Reports: Statistics and analytics are important to our system. Our customers can use geo-reports and specific reports for advertisers and developers to verify the effectiveness of ad campaigns and optimize them for the best returns.

We’re All Moving To Mobile.
And Orbit Mobile Ads combines your ads with massive third-party mobile ad networks like Google and AdMob. If you have questions not covered in this post, leave us a comment or contact OrbitScripts sales directly.

We’re here to help you get started in mobile!

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Jan 14 2013

OrbitScirpt’s Third Party Administrator: A Key Tool For Growing Your Network

Category: Orbit Ad ServerOrbitscripts @ 11:23 am

Ad network and website owners face two opposing forces when they try to monetize their traffic for the first time:

  1. They realize have a network that’s too small. Beginning networks are usually not large enough to make money on a small circle of advertisers.
  2. And they realize they can’t expand their network, because they can’t offer specific enough targeting. Advertisers almost always want to reach a narrow target audience. For example, they may want to limit their ads to web visitors coming from one specific country. With a small network, that kind of targeting is tough to accomplish.

It’s a Catch-22.

To expand a network requires specialization, but it’s hard to specialize if you don’t expand your network. How do you get around this?

You advertise through third-party networks.

At OrbitScripts, we’ve seen this problem many times. That’s why we built an advanced Third Party Administrator feature into our Ad Server system, making it much easier for beginners to offer the kind of advertising third-party networks want to buy.

And to avoid confusion, we added two tools to handle two pricing models, so our customers can manage and satisfy third-party ad networks in a professional way.

CPM vs. CPC

Ability to add third-party networks 1

Pricing models based on CPM—cost-per-thousand impression—use a feed that counts impressions and serves ads using HTML code (JavaScript, iFrame).

Ability to add third-party networks 2

Pricing models based on CPC—cost-per-clicks—use a feed to count user clicks and serves ads in XML format.

These two management tools allow our customers to:

  • add unlimited numbers of third-party ad networks,
  • display according to different priorities,
  • control the distribution of ads,
  • establish commissions,
  • target visitors with preferred sites and countries
  • add tags to the status of the third party,
  • limit the display of the status to certain publishers only.

Ability to add third-party networks 3

The Orbit Ad Server system allows a flexible, functional blending mode of advertising, so you can easily combine your own network with third-part advertising networks. It’s an easy way to unlock the huge potential renvenues in the third-party ad market.

Have you considered using third-party networks but been unsure how to manage them?

Leave a comment or a question, and we’ll help you get started.

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