Features.
Ad Trafficking.
- Standard banner, Flash, text, and JavaScript ads
- HTML, 3rd party, pop-up/pop-under ads
- Rich Media Ads: Expandable banners, floating, page peels
- Video Ads: Pre/middle/post-roll video ads, in-banner, overlay
- Mobile Ads: Text, WAP, image ads
- Product Zones
- Search Widgets
- Simple pricing models (CPM, Fixed Cost)
- Advanced pricing models (CPC, CPA, CPL, etc)
- Standard ad sizes supported
- Custom ad sizes supported
- Frequency caps at campaign and group levels
- Channel and Geography sets for custom targeting needs
- Connection tags/universal pixels
Targeting.
- Audience
- Content
- Geography
- Language
- Keyword
- Day/time
- Mobile device
- Custom (e.g. browser, IP)
Ad Planning & Reporting.
- Template and Custom Reports
- Scheduled Report Delivery
- Profit Reports
- Executive Summaries and Dashboards
Ad Tracking.
- Standard Impression and Click Tracking
- Action/conversion, Post-Click and Post-Impression (View-Through)
- Revenue tracking
Revenue Optimization.
- Automatic optimization based on eCPM, CTR, clicks or impressions
- Ads from ByteCity advertising network
Partner management.
- Advanced account & user modeling with 3rd-party logins
- Newsletters
- Email notifications
Scalability / Flexibility.
- API access
- Expand systems features with plug-ins