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SmartPPC EVO Features

Administrator Features

Advertiser Features

Administrator Features

• Ad Publishing
  The Administrator can place ads on an unlimited number of websites. For each site, the Administrator defines ad channels where ads will be displayed.
• Create CPC, CPM and Flat Rate prices
  For each ad channel, the Administrator can create CPC, CPM and Flat Rate prices. The CPC price is the price for a single click on advertisement. The CPM price is the price per set number of ad impressions. The Flat Rate price is one fee for a pre-determined time period during which the ad will be displayed.
• Create color pallets for ad blocks
  The Administrator can set up colors of advertisement to fit site color style.
• 4 Types of Visitor Security Policy
  SmartPPC Evo includes numerous security features including “Rapid-click” security method, Proxy blocking, Countries blocking and "Ad display and click" security method. Our integrated algorithms allow the Administrator to filter out fraudulent clicks or undesirable visitors.
• 2 Default Payment Gateways
  Authorize and PayPal are integrated into the system by default.
• News Article Distribution
  The Administrator can post news articles in users’ control panels.
• Email Users
  The Administrator can send emails to all or to certain system users.
• 6 Types of Data-rich Reports
  Detailed reports allow the Administrator to analyze system efficiency and get information on usage statistics.
• Periodical Reports
  The Administrator can set up periodical reports that will be generated automatically for specified intervals.
• Dashboard
  The dashboard of the Administrator's Control Panel displays summaries of system information.
• Manage Advertisers
  The Administrator has full access to information on each advertiser and can login to Advertisers' Control Panels.
• Export Reports as XLS and CSV
  Reports can be exported to an XLS or CSV format
• Variable Ad Formats
  The Administrator can select channel format (height and width) from predefined formats.
• Google AdSense
  The Administrator defines his Google AdSense javascript code to display Google Ads in cases where ads relevant to a channel are not available in the system.
• Contextual Ads
  The Administrator can select Contextual Ads for channels. In these cases, ads from Feeds in the channel will be relevant to subjects in the page's content.
• Multi-keyword Ads
  The Administrator can define keywords for ad channels. In these cases, ads from Feeds displayed in the channel will be relevant to the pre-defined keywords.
• Targeting
  There are 9 targeting types in the system: countries, languages, browsers, IP-addresses, etc. These allow the Administrator to set rules for the advertisements displaying for each channel.
• Sites Categories
  The Administrator creates categories for sites added to the system.
• Channel Categories
  The Administrator assigns each channel to a certain category.
• Color palettes tool
  The Administrator can customize the look and feel of ads to fit site style and design.

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Advertiser Features

With SmartPPC EVO, your advertisers will be able to easily integrate their ads directly into your website using numerous features and functions including:

• Create Campaigns
  Advertisers have the ability to create their own ad campaigns.
• Text and Image Ads
  Advertisers can create text, image and flash ads.
• Grouping of Ads Within a Campaign
  Ads within a campaign can be grouped into ad groups.
• 9 Ad Targeting Methods
  Advertisers can target their ad campaign delivery to visitors of certain languages, countries, operating systems, browsers, IP-addresses, etc.
• Convenient tool to select channels for ads publishing
  When creating a new ad campaign, Advertisers can select necessary channels by site category, by channel category, by site name or by price.
• Ad Scheduling
  Advertisers can set days of week and times during which a campaign is active.
• Set Number of Daily Impressions
  Advertisers can set maximum number of daily impressions for ad groups.
• Ads import
  When creating a new ad campaign, Advertisers can import existing ads from their other campaigns.
• 3 Types of Powerful Reporting Tools
  Advertisers can generate 3 types of reports: reports on cash flow, general reports on campaigns, and detailed reports on campaigns.
• Export Reports as XLS and CSV
  Reports can be exported to an XLS or CSV format.

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