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SmartPPC Ad Market Features

Administrator Features

Advertiser Features

Publisher Features

Administrator Features

As the Ad Market Administrator, you have access to numerous features and functions. These include:

• Ads Distribution
  Your Publishers display your Advertisers' ads on their websites. You define a separate commission rate for each Publisher and share the revenue with Publishers according to that commission rate.
• Ads Publishing
  You can serve ads on your own websites. For each website, you can define ad places (channels) where ads will be output.
• Various Ad Formats
  You can select channel height and width from predefined formats.
• CPM, Flat Rate, CPC
  For each of your own ad channels, you can create CPM and Flat Rate prices. The CPM price is the price per set number of ad impressions. The Flat Rate price is fee for a pre-determined time period during which the ad will be displayed. In order to maximize your revenue, you can set a minimal CPC bid per websites. Advertisers have to set bids higher than the minimal one on order to appear.
• Color Palettes Tool
  You can customize look and feel of ads to fit his site style and design.
• 5 Types of Visitor Security Policy
  The system has “Rapid-click” security method, “Rapid-search” security method, Proxy blocking, Countries blocking and "Ad display and click" security method. The integrated algorithms allow you to filter out fraudulent clicks or undesirable visitors.
• 2 Default Payment Gateways
  Authorize and PayPal are integrated into the system by default.
• News Article Distribution
  You can post news articles in users’ control panels.
• Email Users
  You can send emails to all or to certain system users via the built-in mailing tool.
• 6 Types of Data-rich Reports
  Detailed reports allow you to analyze system efficiency and get information on usage statistics.
• Periodical Reports
  You can set up periodical reports that will be generated automatically for specified intervals.
• Export Reports
  Reports can be exported to an XLS or CSV format.
• Easy to read Dashboard
  The dashboard of the Administrator's Control Panel displays summaries of essential system information.
• Manage Advertisers and Publishers
  You have full access to information of all system members and you can even login to their control panels.
• Ad networks integration
  You can define your Google AdSense javascript code to display Google Ads in cases where ads relevant to a channel are not available in the system.
• Contextual Ads
  You can select contextual advertising option for channels. In these case, ads from XML Feeds in the channels will be relevant to subjects in the page's content.
• Multi-keyword Ads
  You can define keywords for ad channels. In these case, ads from XML Feeds displayed in the channels will be relevant to the pre-defined keywords.
• Targeting tools
  There are 9 targeting types in the system: countries, languages, browsers, IP-addresses, etc., allowing you to set rules for advertisements displaying for each channel.
• Full Control
• Sites and Channel Categories
  You can create categories for sites added to the system and assigns each channel to a certain category.

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Advertiser Features

Ad Market provides robust Advertiser features and functionality, including:

• Create Campaigns
  Advertisers have the ability to create their own ad campaigns based on CPM/Flat Rate or CPC.
• Text and Image Ads
  Advertisers can create text, image and flash ads.
• Grouping of Ads Within a Campaign
  Ads within a campaign can be grouped into ad groups.
• Ads Targeting
  Using 9 targeting methods Advertisers can target their ad campaigns based on language, country, operating systems, browsers, IP-addresses, etc.
• Convenient tool to select channels for ads publishing
  When creating a new ad campaign, the Advertiser can select channels by site category, by channel category, by site name or by price.
• Ad Scheduling
  Advertiser can set days of week and times during which a campaign is active.
• Set Number of Daily Impressions
  Advertisers can set maximum number of daily impressions for ad groups.
• Ads import
  Advertisers can import existing ads from other campaigns.
• 3 Types of Powerful Reporting Tools
  Advertisers can generate 3 types of reports: reports on cash flow, general reports on campaigns, and detailed reports on campaigns.
• Export Reports
  Reports can be exported to an XLS or CSV format.

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Publisher Features

Ad Market provides robust Publisher features and functionality, including:

• Ads Publishing
  Publisher can display ads on his websites. For each site, Administrator defines ad spaces (channels) where advertisements from SmartPPC Ad Market will be output.
• Various Ad Formats
  Publisher can select channel format (height and width) from predefined formats.
• Create CPM, Flat Rate prices and set minimal CPC bids
  For each of his own ad channels Publisher can create CPM and Flat Rate prices. The CPM price is the price per set number of ad impressions. The Flat Rate price is one fee for a pre-determined time period during which the ad will be displayed. For each of his sites Publisher can set a minimal CPC bid. Advertiser will have to set bids higher than the minimal one.
• Color Palettes Tool
  Publishers can customize the look and feel of ads to fit site style and design.
• 2 Payment Gateways
  PayPal and Checks are integrated into the system by default.
• Contact Administrator
  Using the built-in emailing tool Publishers can send Administrator emails and get replies from him.
• Data-rich Reports
  The system provides Publishers with detailed reports which allow Publisher to analyze his performance and to improve his traffic quality.
• Periodical Reports
  Publisher can set up periodical reports that will be generated automatically for specified intervals.
• Export Reports
  Reports can be exported to an XLS or CSV format.
• Dashboard
  The dashboard of the Publisher's Control Panel displays summaries of system performance.
• Ad networks integration
  Publishers can define their own Google AdSense javascript code to display Google Ads in cases where ads relevant to a channel are not available in the system.
• Contextual Ads
  Publishers can select Contextual Ads for any channel and ads from XML Feeds in the channel will be relevant the page content.
• Multi-keyword Ads
  Publisher can define keywords for ad channel and ads from XML Feeds displayed in the channel will be relevant to the pre-defined keywords.
• Targeting
  There are 9 targeting types in the system, including: countries, languages, browsers, IP-addresses. This allows the Publisher to set rules for advertisements displaying for each channel.
• Payments are made through an escrow system.
  Advertisers deposit money into an escrow, so Publishers do not have to worry about receiving their money after they deliver the paid for amount of impressions or the clicks. Once the clicks and impressions are delivered, the money is transferred into the Publisher's balance.

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