Floating Ads

Go to Ad Management of the Advertiser Control Panel, to create your Floating Ad campaigns. Advertisers simply click the Create Campaign button to initiate a new floating ad campaign. The Floating Ads Campaign Creation Wizard helps advertisers establish the parameters of their ad campaigns such as campaign name, targeting, ad creation, schedule, websites where ads will be displayed, campaign frequency caps, etc.
In the Ad Management section of the Advertisers Control Panel, advertisers create and manage their individual floating ads and ad campaigns, as well as generate reports for specifiable date ranges.
Go to the Reports section of your Advertiser Control Panel to view statistics on floating ad campaign performance. Generate the new report type: Floating Ads Campaign Report. In these reports advertisers can view: expenditures, number of impressions for floating ads and ad campaigns, campaign names, group name, and dates. Intelligent reporting ensures you deploy your online advertising budgets wisely.
Administrators use the Floating Ads Settings section of their Administrative Control Panel to customize the length of time (in seconds) the floating ad appears before a close button is added which users may click to close the ad.
In the Default Bid section of the Administrative Control Panel, the administrator sets a default price per 1000 ad impressions. This default price is the price the advertiser pays for each set of 1000 ad impressions. An impression is the number of times a floating ad displays on a website.
Go to the Manage Sites/Channels section of your Administrator's Control Panel. Find and click the Generate Floating Ads Code button. Your system will generate a piece of JavaScript code which will enable you to display floating ads on the website where you place the code. It's that easy!
In the Reports section of the Administrator Control Panel, the Administrator may generate a Floating Ads Campaign summary report for their advertisers. A Floating Ads Summary report offers detailed metrics on advertiser's floating ad campaigns. Knowledge is power, our smart reporting tools put the power of statistics and analysis into the hands of your advertisers so they maximize their revenue.
Floating ads seem to 'magically' appear over the web page and attract user's attention without covering the entire page. Here's an example of a site where a floating ad partially covers the page content, giving the user no choice but to view the ad message.

It’s easy for you and your advertisers to use the Floating Ads Plug-in to create compelling expandable ad campaigns.

Floating ads or overlay ads are expandable ad formats that display rich media advertising superimposed onto the content of a web page when a user opens that page - just like the one that appeared on this page when it first opened. Caught your eye right off the bat, yes? That’s what they’re made to do. Then as you saw, after a brief period of time, (customizable, usually 5-30 seconds) the floating ad disappears or becomes smaller and less obtrusive.

The most basic of floating ads simply displays or “floats” over the page, appearing either full screen or in a smaller rectangular window. A floating ad may or may not provide a button to close the window before it disappears on its own. Other more advanced types of overlay ads come in all shapes and sizes and can include sound, animation or even interactive elements!

Floating Ads increase brand exposure with visually engaging, high impact online ad content that appears to 'float' above your publishers' web pages. Online ad industry statistics show that floating or overlay ads convert at a rate of 3% in CPM studies.
That’s a click-through-rate of 30 out of 1,000 users - pretty impressive numbers to an advertiser looking to increase their ROI.

Orbitscripts Floating Ads Plug-in puts your publishers in full control over the positioning and layering attributes of their floating ads. Publishers simply go to their control panel and set screen coordinates and the z-index as parameter values passed to the ad tag. It’s easy for publishers to ensure their floating ads appear where they can be most effective and not obscure important content or other layer elements.

Publishers also control when the overlay ad times out by setting that variable as part of the ad tag.

Floating Ads

How Do They Work?

Floating Ads Captivate and Convert

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