Own and Operate a Vertical Search Engine

A vertical search engine is a search page that specializes in one specific type of online content. Vertical search engines may focus on a specific subject such as travel (Kayak.com, Travelzoo.com etc.), a type of media (think YouTube) or arena of content (shopping.com or findlaw.com).

Vertical search engines have a distinct advantage over general search engines in that they already have a very specific audience interested in a narrow field of research. A search for the word “mustang” in Google may return the automobile, jeans or the animal. However, vertical search engines that specialize in autos, clothes or animals would not have that issue. The advantage of a self-selected group of users based on a specific area of interest gives vertical search engines more flexibility in creating new models for relevancy ranking. With the help of our products, you can create a vertical search engine whose traffic will be very attractive to advertisers looking to cater to a specific audience. It's easy to sell this audience in one neat package to your affiliated agencies and advertisers by integrating your search engine with our ad serving & ad management solutions.