Enterprise Ad Server is for businesses of all sizes that seek a powerful enterprise grade ad serving solution to track and traffic billions of ad impressions in a real-time bidding environment.

Billions of dollars in Internet advertising revenue flow through the web every year. Enterprise Ad Server’s cutting edge technology can enable your business to leverage targeted data, inventory and audiences to bring those digital advertising dollars into your income stream.

High performance, highly fault-tolerant and load balanced to handle high traffic, Enterprise Ad Server runs on a robust architecture that scales to meet the needs of digital publishers, multi-site content owners, ad networks and organizations managing one or more online audiences.

Enterprise Ad Server’s dynamic allocation means buyers compete for your ad impressions in real time. Flexible pricing models like CPC, CPM, CPA, CPL etc. align your ad business with the needs of your business partners.

Enterprise Ad Server Empowers Your Business to:

• Go global. Access a continuous stream of demand from agencies, advertisers and DSPs with the broad reach of the Byte City Ad Network. Protective pricing puts you in full control of the inventory you sell, who buys it and at what price.
• Optimize for higher yield. Premium, guaranteed, non-guaranteed, remnant, house -optimize your ad inventory for higher revenues in real-time based on eCPM, CTR, clicks or impressions, all from one intuitive platform.
• Capture audiences and advertisers with all the latest ad formats. Display rich media, VAST compliant video, expandable, flash, mobile and more. Captivate your audiences with advanced ad serving technology that does now and next, always in the context of your user’s interests.
• Prioritize campaigns to targeted audiences. Deliver the right ads to the right audience at the right time for the highest price. Protect your clients with advertiser and category blocklists. Sharpen your aim with multi-variate targeting across user-demographics, behavior and technology; content; geography; day-part; and all of the custom variables you choose. Buffer your budget with frequency and click capping. Sync your ad server with your business goals.
• Build, package and sell powerful, proprietary data products. Agile algorithms create sophisticated audience segments in real-time; mix and match with third-party targeting data to leverage high value visits across all content areas of your inventory for premium prices.
• Streamline operations. One-click ad scheduling, full permission and partner management, quick creative creation templates, easy-to-read-and-configure reports, advanced algorithmic audience segmentation and more, all harmonize in a fully customizable workflow that works with you from our simple, self-service dashboard. Our natural language naming conventions replace the unwieldy zones, spreadsheets, translations and awkward acronyms with an accessible understanding of your inventory. Need to change a campaign on the fly? No problem. Enterprise Ad Server breathes with your business.
• Integrate your ad server with your internal business processes. Our flexible API makes your life easier with seamless integration between your ad server and your in-house business systems such as financial reporting, CRM and business analysis.