Aug 30 2010

Orbit Products Updates

Category: Advertising marketing, Advertising techniques, Custom development, Orbit AdMarket, Orbit AdServer, Releases — Orbitscripts @ 1:16 pm

We are happy to inform you that Orbit AdServer and Orbit AdMarket products are enhanced with the new features!

Orbit AdServer:

  • Authorization system for advertisers – the administrator is able to approve advertiser’s account after the registration. Advertisers do not have access to their control panel until the administrator approves their registration.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL) and for advertisers (by advertiser’s ID, Email, Full Name or Registration Date).
  • Multiply categories – the administrator can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator can use several ad networks and agencies at once for one ad placement (channel). Administrator is able to define ads display priority and set ad rotation for the third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for each channel (Ad Placement).
  • Rich Media – the administrator is able to create rich media channels. Advertisers can upload their rich media ads in these channels.

categoriesCampaign Capping


Orbit AdMarket

  • Authorization system for advertisers and publishers – the administrator is able to approve advertiser’s account or publisher’s account after the registration. Advertisers and publishers can’t access their control panel until the administrator approves their registration.
  • Publishers’ sites authorization – the administrator has to approve sites that were added by his publishers. After the publisher added the site into the system, he needs to prove site ownership by displaying a certain code on his website.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL), for advertisers (by advertiser’s ID, Email, Full Name or Registration Date) and for publishers (by publisher’s ID, Email, Full Name or Registration Date). Publishers can also quickly search for sites (by site ID, Title or URL).
  • Multiply categories – the administrator and publishers can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator and publishers can use several third party ad networks and agencies at once for one ad placement (channel). Administrator and publishers are able to define ads display priority and set ad rotation for third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for channels (ad placements). Custom channels formats can be access by the administrator and by publishers when creating a channel in the system.
  • Rich Media – the administrator and publishers can create rich media channels. Advertisers can upload their rich media ads in these channels.

If you own Orbit AdServer or Orbit AdMarket, please contact your OrbitScripts manager on how to upgrade your system.

Jul 13 2010

In-text advertisement technology

Category: Advertising marketing, Advertising techniques, In-text ads, Orbit AdMarket, Orbit AdServer, Plug-ins, Releases — Christina @ 8:36 am

Today we would like to tell you a little more about our in-text ad technology.

Nowadays only a few networks provide an in-text ad service. Below is a brief overview on how it works.

in-text ads

Steps for website owners (webmasters):

  1. Register in the ad network that provides this technology.
  2. Place a special code on your website. The code analyzes page content and automatically displays he most relevant keywords as hyperlinks. When visitors point a mouse over these links they can see an ad. By clicking on the ad the visitor will be redirected to advertiser’s website.
  3. That’s it. Now you can start making money. You get paid for every click on in-text ad placed on your site.

For advertisers:

  1. Register in the ad network that provides in-text ad technology.
  2. Upload or create your ad campaigns and advertisements.
  3. Set keywords for each created ad.
  4. Select website from the list where you can display in-text ad.
  5. In-text ad technology helps you attract more customers.

Please note that in text contextual ads won’t need additional space on your site.

We offer two in-text technology solutions:

Orbit AdMarket + In-text Plug-in – You can create your own ad network and connect websites’ owners with advertisers while making ad revenue from in-text ads.

Orbit AdServer + In-text Plug-in – You can display in-text ads on your websites.

Please do not hesitate to contact us for any additional information.

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Jun 17 2010

Parked Domains

Category: Advertising marketing, Advertising techniques, Orbit AdMarket, Orbit AdServer, Parked Domains, Plug-ins — Christina @ 12:13 pm

Today we want to tell you more on parked domain system. It’s a rapidly developing business that allows you to make money on your unused domains.

The main advantages of parked domains are:

  • you only need to register a domain, there is no need to create a website
  • no need to publish parked domains on the server, domain is simply redirected to the specific IP address
  • you won’t need to pay for hosting, site development or support

Many people buy domains with the purpose of re-selling it in the future or create a website. But until these domains are unused, their owner needs to pay registration and ownership extension fees. People who hold dozens or hundreds domains don’t want their domains to stay “frozen”, they want make money on them.

parked domains

You wonder, OK I parked a domain, what’s next? To start earning money on parked domains you need to display ads on it. You can display ads from two sources: third party ad networks and agencies or from direct advertisers. Direct advertisers place their ads on parked domains to target bigger audience. And you make money from the number of user clicks on the ads.

From the information above you can see that parked domain revenue depends on the following factors:

  1. Number of parked domains. The more parked domains you have more money you make.
  2. Domain name. The similarity of your domain name with domain name of popular sites. (for example, google.com – your domain – gooole.com)
  3. Number of visitors. More visitors type your parked domain, more money you get.

There are numerous companies that provide space for your unused domains, and pay you a percentage from clicks on advertising links. Now you can create your own domain parking system with OrbitScripts Domain Parking Plug in!

Orbit AdServer + Domain Parking Plug-in – You can park unlimited number of domains in your system and display ads from third party ad networks, agencies and advertisers.

Orbit AdMarket + Domain Parking Plug-in – You and your publishers can park unlimited number of domains in your system and display ads from third party ad networks, agencies and advertisers.

Dec 14 2009

SmartPPC Ad Market Video Lessons

Category: Advertising marketing, Advertising techniques, SmartPPC Ad Market, Video Tutorials — Orbitscripts @ 9:03 am

We’re pleased to let you know that SmartPPC Ad Market Video Lessons are available now! Online education video tutorials can help administrators, advertisers and publishers to better understand UI of the SmartPPC Ad Market system. Administrator and publishers will get to know how to start selling ad placements (channels) on their websites. Advertisers will learn how to display ads on administrators’ and publishers’ websites.

If you are an Administrator SmartPPC Ad Market Video Lessons assist you to build your own ad network from scratch. You will learn how to get advertising revenue and increase traffic to your site with a lesser time.

If you are an Advertiser SmartPPC Ad Market Video Lessons assist you to create your CPM/Flat Rate or CPC ad campaigns, create ad groups, manage targeting and scheduling; teach you how to pay up in the system. With SmartPPC Ad Market advertisers will spend their money effectively and target the right audience with the help of robust reporting features.

If you are a Publisher SmartPPC Ad Market Video Lessons assist you to monetize your websites traffic and drive revenue without making any seed investments in running your own direct advertising. You’ll learn how to add your websites into SmartPPC Ad Market system, so that advertisers could display their ads on your websites. With powerful tools you will get to know how to keep track of your performance.

At the moment we’re looking forward to provide you with more lessons. SmartPPC EVO and SmartPPC Search video lessons are coming soon.

We hope these video lessons will provide you with some helpful tips to your ad business.

If you have any suggestions or ideas feel free to contact us.

Oct 22 2009

SmartPPC Ad Market – Your Own Advertising Marketing Software

Category: Advertising marketing, Advertising techniques, SmartPPC Ad Market, Software development, Traffic monetization — Orbitscripts @ 2:49 pm

In our previous post we have mentioned that our next solution after SmartPPC EVO will be affiliate management program software – SmartPPC Ad Market (please see the blog post for more details) that can help you manage the entire scope of your digital marketing program.

SmartPPC Ad Market – seemly combines tools for ads network management with full-featured portal for partners’ sites and flexible areas for advertiser buyers. The most important advantage of the system is that it allows you to generate revenue from advertisers before there are any publisher members.

Cut out the "Ad Middleman" and increase your website’s revenue without risk by combining your direct ads with Google AdSense, Yahoo! Publisher Network, Microsoft AdCenter in a single ad placement.
Sooner or later, most webmasters using the typical Adsense style affiliate programs realize that their traffic is worth more than the revenue share that their ad provider gives to them.  They day dream about being able to sell their ad inventory directly to those advertisers and cutting out the "Ad Middleman" who gives them the mysterious "revenue share" percentage.  Most never go through with it because of the enormous costs in programming an ad management system, in addition to the fear that by simply removing their current ad provider, they will lose too much revenue while the direct ad selling process occurs.

Revenue Scheme

Announcing SmartPPC EVO and SmartPPC Ad Market, The Next Evolution in Website Advertising.
SmartPPC EVO is the first, cost-effective, self serve, ad serving software that allows webmasters to maximize their ad revenue by selling direct without taking the risk of losing their current revenue stream.  And, it comes with all necessary and familiar tools for ad campaigns management in an easy to use online system. 
SmartPPC Ad Market is built on the SmartPPC EVO technology and allows every webmaster to be their own little Google.

SmartPPC Ad Market system is easy to use ad serving platform which allows earning money from three resources:

Your own advertisers – display your advertisers’ ads on any of the websites and convert your web traffic into revenue.

Integrated PPC Feeds – displayed ads from PPC Feeds let you to promote and monetize your website with Feeds revenue.

Publishers – have an opportunity to monetize their ads space and you can get revenue by integrating your advertisers ads and ads from PPC Feeds on your publishers’ websites.

There is much efficiency you’ll gain with the new SmartPPC Ad Market system: advanced targeting helps you to find your audience; serving text, static image and animated flash advertisements – brings your system’s users to make online display attractive to customers; creative optimization – allows to adjust CPC, CPM, CPA, Flat Rate campaigns to serve only the best performance; integrated reporting tools clarifies your system’s results; contextual and keyword-based advertising puts best ads forward; Up-to-date visitor security methods providing fraud clicks prevention; Friendly intuitive interface and many other useful features. SmartPPC Ad Market provides numerous benefits for your publishers, your advertisers, and for you.

Among the innovative features of this solution the unique visual editor is worth emphasizing. It lets you and your publishers to create mockups of your existing web-sites and specify placements of ads where advertisers can display their announcements. Advertisers when creating their ad campaigns can view mockups with expanding representation of all system’s web-sites, placed on those sites ads channels and their parameters. Thus web-sites’ mockups and advanced information help advertisers to choose web-sites where they want to display their ads. Undoubtedly, this visual interface helps you to attract new advertisers into your system and as a result will increase you revenue.

You can test new innovative ad serving solution right now! Follow the link to experience the power and flexibility of SmartPPC Ad Market system:

SmartPPC Ad Market Demo

Run your online business!

Aug 27 2009

HelpfulLinks – advertising platform with expanded capabilities

Category: Advertising marketing, Advertising techniques, Custom development, SmartPPC Power — Orbitscripts @ 12:31 pm

Surfing the unlimited spaces of the Internet you must have seen advertisements which attract your attention at once. Such ads can look like a dynamic image of a cute kitty and when you hover a cursor over it you’ll see a pop-up ad forwarding to a pets shop.

Our company developers have created and integrated the project called «HelpfulLinks». It’s based on our SmartPPC Power software that we’ve described in our previous post -  you can read about it here.

«HelpfulLinks» is a powerful advertising platform which enables its participants to make a profit:

  • Advertisers – have an opportunity to promote their products through the «HelpfulLinks» advertising network.
  • Affiliates – can earn money with ads, by using their websites as advertising areas.
  •  Administrator – receives stable revenue from direct advertisers and feeds’ advertisers.

As «HelpfulLinks» is based on SmartPPC Power, it provides similar features and ways of earning. But in the same time is possesses a range of differences:  expanded affiliates capabilities, such as specific ads types, domain parking service, etc.  

Within the network’s bounds «HelpfulLinks» offers affiliates a powerful set of tools such as flexible settings, templates, editors and so on. They let affiliatea to display ads in various visual forms.

First of all we’ll review «HelpfulLinks» “menu” that is widely used on many World Wide Web’s websites.

www.freekick.com«HelpfulLinks» “menu” is an advertising module displayed as a menu with a changable look and feel configuration.  Affiliates of «HelpfulLinks» system can adjust  their menus, can choose menus position – horizontal or vertical; border and content colors of advertising block; font style and font size, etc. The system provides a large directory of links related to different themes: from animals to programming. Creating a menu affiliates can choose items from various subdirectory. Thus in one «HelpfulLinks» menu there  may be several links of deferent subjects. Besides menu adjustment, you can add a search box which can be customized according to the visual view of a menu. 

All the settings and capabilities of «HelpfulLinks» described above enable affiliates to integrate this type of advertising on their websites without any difficulties.  All they have to do is to set/choose existing advertising block and generate a code. 

«HelpfulLinks» piclinks is another graphic advertising module. It’s a kind of modernized «HelpfulLinks» menu, distinguished by the image put into ad block area. Piclinks can be of two types: 

Statistic Piclinks

Statistic Piclinks – “menu” with a constantly displaying links in the advertising block.

Dynamic Piclinks

Dynamic Piclinks – “menu” with a link appearing only if someone hovers over an advertising block.

To create a piclink is very easy, it’s necessary to choose/make a “menu”, upload images for advertising blocks and generate a code. Intermediate visual result is displayed while affiliate is editing his piclink. Thus, only a few simple steps and a bright and unusual advertising block is ready.

«HelpfulLinks» glitters.

HelfulLinks GlittersModern Internet advertising innovation is “glitters” or advertising flash-modules. Glitters are text messages with various dynamic effects applied. The effect are shadow, volume, glitter, blurring, glowing and others. Often they are using as a user signature to forum messages. It’s obvious that shining inks attract visitors attention, therefore by using this kind of advertising your website will look dynamic and have attractive look.

Helpfullinks Parking Domain «HelpfulLinks» Parking Domain
 is a service which lets affiliates to earn money by parking their domains. The idea of «HelpfulLinks» Parking Domain is that affiliate can make money from his domains even if he doesn’t have a real website.

To do this, affiliate just needs to create a parking page using default templates in the system, select pallet and theme for his page, the advertising context and hook this page to one or several domains.

Thus, without any experience of creating websites affiliates can earn money from advertising with all parked domains which were hooked to the parking page.

Administrator of «HelpfulLinks» system plays an important role. He manages content of the system, for example defines menus and piclinks for parking domains; creates thematic categories and so on.   

Nowadays affiliate marketing as a type of Internet marketing is going forward at a steady gait.  Amazing that selling information via Internet is a very profitable business. Even a third year student from a common university can start his own business by affiliate marketing. Thus usage of «HelpfulLinks» unusual ad types, such as menus, piclinks and glitters, is a very popular nowadays.

You can test the system as an advertiser or as an affiliate on HelpfulLinks.com.

All the best,

Orbitscripts LLC

Aug 21 2009

SmartPPC Power – popular PPC Search Engine software

Category: Advertising marketing, Advertising techniques, Search engines, SmartPPC Power, Software development — Orbitscripts @ 3:16 pm

SmartPPC Power – popular PPC Search Engine software containing functions of advertising agency, advertisements exchange platform and affiliate network.

A great many of people is interested in raising money in the Internet. That’s way today we’ll tell how to earn money using one of our products – SmartPPC Power.

For a start, we’ll begin with a few words about the software and its main advantages:

  1. After buying SmartPPC Power you’ll get a turn-key search website.
  2. The most important advantage is the opportunity to make money on displaying ads in search results and on affiliates’ websites.
  3. The system interface is understandable and easy-to-use. You’ll save your time on studying technical documentation.
  4. Plus, the modularity of SmartPPC Power gives a chance to expand its functionality by the additional plug-ins. All existing plug-ins can be reviewed on our website in the section SmartPPC Power Plug-ins.

Pay-Per-Click System You get a search site where organic results are obtained from the most popular search engines: Google, Yahoo, Bing, Altavista, Ask etc.

Having basic HTML knowledge you can even develop and integrate graphic design into the system, as one of our customers did:

http://low-rates.com/

To change graphic design of your website you can use the integrated templates editor.

So, SmartPPC Power enables its owner to embed any design idea.

Now let’s switch over to the most important part of our post – earning money using SmartPPC Power.

In SmartPPC Power you have two revenue sources: your own advertisers and advertisers provided by feeds.

smartppc power

In the age of advanced Internet technologies a large number of advertisers invest their money into online ads because the efficiency of this method is verified and confirmed. Advertisers’ ads can be displayed both on your search site and on publishers’ sites. So, if the visitor clicks on an ad displayed your website (“own clicks”), you’ll get the full profit amount. But if a visitor clicks on an ad located on publishers’ site (“publishers clicks”), you’ll share a certain percent of click price.

Ideally, you’ll receive revenue from “own” and “publishers” clicks. The priority of ad displaying is determined by cost per click: the higher the price the higher the probability that somebody will click on this ad.

Using SmartPPC Power your advertisers can manage their ads and view statistics information. They can detect the most profitable ads and control their cash flows.

The other source of revenue is XML feeds. In the case when there are no registered advertisers in your system, feeds substitute advertisers. So ad places on your website won’t be empty, but filled up with feeds’ ads meeting a search request. When your visitors click on feeds ads, you get paid by feeds a certain percent.

Affiliates. SmartPPC Power supports affiliate program, whereby your affiliates can monetize their traffic. Your affiliates can display the following elements on their sites:

Text Link

Text Link

Search boxes

Search boxes that will move publisher’s visitor to your site, when he makes a search.

Javascript Search Boxes

Javascript Search Boxes

Javascript Search Boxes – in this case, the search results of your publisher’s visitor will be displayed on your publisher’s site.

JavaScript Feed Ad

JavaScript Feed Ad

Publishers can set key words in the system and get an ad’s block (Feeds ads) that will meets with the content of key wor
ds.

XML Feeds

XML Feeds

SmartPPC Power enables affiliates to receive search results in a flexible format – XML. While using javascript format affiliates can choose look and feel of ad block from range of available settings only, using XML format they can design their ad blocks look and feel without any restrictions. 

Download Search Engine

Download Search Engine

Affiliates have an opportunity to download their own mini Search Engine which will make search through SmartPPC Power XML feed. After downloading a search engine affiliates get two pages with a default design:

search_body.html – search form

result_link.html – search results
Portal Pages
Portal Pages

Portal Pages

Portal Pages plug-in lets affiliate to create his own mini portal. In the control panel affiliate can either  create his own HTML code of a portal page or if he is not good in HTML he may use the default templates. Page created by affiliate will have a fixed URL. This URL can be used by affiliate on other sites and catalogues as a landing page.

So, affiliate can create his own portal easily. And he will get a commission from visitors searches and clicks. In addition, popularity of his sites will grow bringing him more profit.
Context Ads

Context Ads

Context Ads plug-in gives affiliate an ability to show ads relevant to page content.  Affiliate generates a script in the system and puts this script into his sites’ code. Integrated script analyzes affiliate’s site and displays ads matching site subject.
Dynamic Banners Feed

Dynamic Banners Feed

Affiliate assigns a title to a banner, defines keywords fo r ads, then gets generated javascript and pastes this script into his sites. The difference between usual ads blocks and banner is that banners content is dynamic. 

SmartText

SmartText

SmartText plug-in is similar to Context ads plug-in and is intended for relevant ads displaying. It’s suitable to be used on pages containing much text such as forums. Having found a keyword defined by affiliate in his control panel, SmartText compares it with ads base. All found words are highlighted with precise color (underline and etc.), and if a visitor hovers a mouse cursor over such keyword he will see a pop-up ad matching this keyword. 

When a visitor clicks on these ads, he will be taken to the advertiser’s site, and the affiliate will get some money for this click. 


Co-Brand

Co-Brand

When a visitor is taken from affiliate’s site to search results page of SmartPPC Power there is a sharp change in the design. To avoid this SmartPPC Power has Co-Brand.

Co-Brand allows affiliate to change the design of SmartPPC Power search page to the design which will match his site design. It’s obvious that this custom design will be shown to visitors only when they make a search from affiliate’s sites. 

Parking Domain

Parking Domain

Parking Domain gives affiliates an ability to receive the full-fledged PPC system, when they register/park their domain name on administrator’s IP address.

Affiliate will receive a commission from each click made from his domain.

Creation of the main and search pages design is made by the analogy with Co-Brand. For all registered in thy system domains affiliate can set custom design.

Dynamic Portal

Dynamic Portal

Dynamic Portal plug-in allows administrator to display dynamic content on his site.  Dynamic portal enables administrator to create a set of categories which will be assigned to defined words and phrases. 

For example, a visitor of affiliate’s site can see a page with “animals” categories – vermigrade, fishes, dogs and etc. And after visitor refreshes the page, the content of categories will change.

Created portal can be used by affiliates as index page which their visitors will enter coming to their sites.

Toolbar

Toolbar

The toolbar expands functionality of affiliate’s system and simplifies access to system’s settings.

Toolbar simplifies making search through SmartPPC Power. Administrator and affiliates can put a link for toolbar downloading. And their sites visitors will be able to download it and to use in their browsers. 

 

Thereby, the system is a quite simple – advertisers pay for each click, feeds pay you a certain commission for each click. You have stable revenue and help your publishers to earn.

A site serving advertisements is like a real business. To make it profitable you should make efforts and some investments.

Leave a comment and we’ll be glad to share our experience with you.

Best Regards,

Orbitscripts

Aug 04 2009

The main portal of Azerbaijan from Orbitscripts

Category: Advertising marketing, Custom development, Orbit Spider, Search engines, SmartPPC Power, Traffic monetization — Orbitscripts @ 2:48 pm

We would like to present the first and currently the only national search system of Azerbaijan – YUMROO designed, developed and installed by our team.

During the development processes the following services were realized:

1. Azerbaijan resources search

2. Resources catalogue

3. Mail

4. News

yumroo_news5. Articles

6. Weather

7. Currency rates

8. Forums

9. Blogs

10. Galleries

11. Advertising network

The main feature of the portal is Azerbaijan sites search. YUMROO was designed as a multilingual portal, and thus at the moment it supports three languages: Azerbaijani, Russian and English.

yumroo_search

The mechanism of Azerbaijan resources search is built on the platform of our Orbit Spider software. The uniqueness of the project is that the search algorithm is based on the morphology of Azerbaijan language. Thus if you search for a keyword – “go”, the results of the search will also contain such related words as “went”, “walk”, “going”, etc. To realize this we’ve developed an extensive morphological module that processes various forms of Azerbaijan’s words. In addition, to increase the relevance of search results (how search results are pertinent and applicable to search request) we’ve optimized the data extraction algorithms. The optimization goal  was to take into consideration distance between the words in the original text and form of expression. This allowed us to obtain search result for the Azerbaijani language more relevant than Google results.

yumroo_photos

YUMROO portal contains a broad advertising network built on the base of SmartPPC software. Advertisers can place ads both on the portal and on other sites of Azerbaijan. There is a system of ads displaying by zones according to portal requirements and Azerbaijan’s internet area peculiarities.

To realize some informational and social parts of the portal were used 3rd party software. The specialists of Orbitscripts have integrated them into a united system, using advanced frameworks. This allows to expand the system functionality easily.

We’ll be pleased to see your comments and evaluations concerning the portal.

Aug 03 2009

SmartPPC Search

Category: Advertising marketing, Search engines, SmartPPC Search, Software development — Orbitscripts @ 12:58 pm

Today we would like to review the project that is currently being developed by our company – SmartPPC Search. This solution will let you build a meta-search portal with the ability of serving advertisements from XML feeds.

SmartPPC Search will include a wide range of social functions such as comments, ratings, toolbar and creation of adjustable personal pages. Thus users will be able to vote for good search results, rate posted comments, bookmark the most interesting search result. Users will be able to change look and feel of their personal pages using different colors palettes and themes. On the personal pages there will be an area where user will be able to place boxes with different information – currency rates, weather, horoscope, news, search results, etc.

Search results for SmartPPC Search software will be simultaneously obtained from various popular search resources such as Google, Yahoo, etc.

The system will be based on modularity and will support functional expanding. We’ll apply the projecting models based on the book of Martin Fowler – “Patterns of Enterprise Application Architecture”.

At the moment we’re planning to complete and release the new software approximately in the end of September.

We’ll describe key issues of the development process in our blog. If you have any questions or suggestions feel free to leave a comment.

Best regards,

Orbitscripts

Jul 31 2009

Bravica.ru – the new search-informational portal

Category: Advertising marketing, Advertising techniques, Custom development, Search engines, SmartPPC Power, Traffic monetization — Orbitscripts @ 1:54 pm

As we mentioned in our previous post, besides developing our own software which is the main company activity, we create various custom projects. Today we’d like to cover one of such projects that is notable for a number of innovative solutions.

A new search-informational portal Bravica.ru has recently become available for Russian Internet users. Our engineers team spent about a year developing this project to create an attractive portal for network visitors. The system is built on the basis of our search engine software SmartPPC Power. During the realization process we have integrated some advanced third-party products, and at the same time we used our own unique solutions which have no analogs in Russian network.

According to requests of our customer we have implemented a large amount of web-services that are especially demanded nowadays. The main services are: Mail, Directory, News, Weather, Social Network, Maps, Horoscopes, Slide Shows, Advertisements, Resorts and Hosting.

We’ve integrated over 600 external resources to get data for the Search and News sections. To make a convenient interface we’ve applied MVC frameworks. Some modules were written in low-level programming languages to provide parallel processing and receiving data from a large number of sources.

BRAVICA.RU

Mediabox and the Visual search are the key features of the portal.

Mediabox is a kind of mobile window that contains a number of different boxes. Using this boxes visitors of Bravica.ru can watch more than 50 TV channels, listen to more than 50 radio stations, listen to mp3 songs found via mp3 search, watch video from their computers, read TV guides, horoscopes, event’s calendars, posters, learn currency exchange rates, news and stock quotes.

Mediabox can be moved to any desired place of browser window. Another advantage is that while surfing the different portal pages the transmission inside the Mediabox won’t be aborted. Therefore the visitors are able watch a movie or listen to music and explore sections of Bravica.ru simultaneously. Using flexible configuration of the Mediabox visitors may place necessary boxes in needed order, change volume and view of information loaded. For example, they can specify a city for Weather and Poster boxes, choose a zodiac sign for the horoscope box, select the desired currency and shares, hide unnecessary boxes and open important ones.

Visual search is another significant feature of Bravica.ru. On the main page of the portal there are results of many search types – Web, Images, MP3, News, Video, Reports, Torrents, Software, Jobs, Blogs, Books, Products, Encyclopedias, FTP. More than 100 resources were built in the search module of the system. While developing the system we paid a great attention to visitor’s convenience in information presentation, to the ability of setting up and placing the search boxes, the number of results in each block. We’ve integrated many sorts of social features into the portal. Visitors can share their opinions, rate search results, add sites to any social bookmark service, and view comments of other visitors and sites with similar content.

We are sure that the portal possessing such extensive features will surely take a significant place among search-information resources.

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