Jun 07 2011

To Serve or Be Served?

Category: Advertising marketing,Orbit Ad Market,Orbit Ad Saas,Orbit Ad Server — Orbitscripts @ 10:44 am

Recent years have brought with them advances in Internet technologies and cloud computing that pose the questions: Is it better to buy and host my own software on my own hardware? Or should I rent space as a “tenant” from an outsourced Software as a Service (SaaS) business?

The answer to that all important investment questions depend on a large set of factors native to your company’s business volume and your technical and financial resources.

Let’s take a closer look at SaaS. Software as a Service, sometimes called On Demand, came about as a natural, next step from the Applied Service Providers (ASP) of the ’90’s. ASP solutions were typically third party software technology hosted at a centralized computing location. Nowadays, smart, agile companies are hosting and doing their own development, too.

SaaS is a software delivery model in which an application and its associated data are hosted centrally. Delivery typically occurs via the Internet where users interact with the application using a “thin client”, often a web browser. Instead of purchasing the software outright, users subscribe or lease it in exchange for monthly or annual payments. The SaaS delivery company is responsible for all aspects of operating and maintaining the software.

A self served software solution (say that 5 times fast!), on the other hand, is owned and hosted by the company that uses the software. Users buy full ownership of their license to use the application. It’s up to them to prepare the application’s intended hardware platform, install the program and run it.

Who doesn’t love a good comparison chart?

Criteria Saas Solution Self served Solution
Payment Schedule Monthly payments. One time payment.
Authority A user doesn’t own the application; therein, they have no power over it. The buyer owns a license to use the software with full ownership rights.
Updates SaaS software providers supply users with new updates to the program, so the user bears no financial burden for updating the software. Software developers provide software owners with new updates for an additional fee.
Hardware Use of hardware at the provider’s location is included in the user’s monthly payment Software owners must supply their own hardware. They either buy their own servers or use the servers of third party hosting providers.
System Functionality
and Support		 SaaS providers are responsible for system functionality and offer their users additional technical support. Software owners are responsible for system functionality. However, technical support is often provided by the software developers. Depending on the company, technical support may be free or require additional fees.
Customization vs.
Configuration		 Users can’t alter application code to customize the software or add new features in accordance with their business needs. Users can configure adjustable parameters present in the design, but the program code is the same for all users. Software owners can modify or customize the system according to the needs of their business. Owners can do this themselves or ask the software developers to provide a customized solution tailored to their business.
Security SaaS providers are responsible for system security, however usually providers don’t guarantee full protection and data security. Software owners are responsible to keep their servers safe from security concerns. If they’re using a third party hosting, they’re reliant on that company’s security measures.
Data Storage Users don’t retain control over their data. They can’t make reserve copies and have no access to the server. Their data can be re-sold or used by third party networks etc. Users may choose to spend extra money on SaaS data escrow (data storage with an independent third party) that allows them access to copies of their data. Software owners have full access to their data and are in total control of what happens to it. They should and can make back up copies and may, themselves, profit from making it available to third-parties.
Speed and Performance Users access the software via Internet browser. System performance depends on the speed of the provider’s hardware. If system speed needs to be increased, software owners can always add additional computational resources.
System Load When system load is increased, the user can buy additional capacity from their SaaS provider without having to make investments in new hard ware. For instance, they can purchase greater capacity for larger volumes of ad impressions per day. However, the SaaS provider might not have the capacity a user needs. Users can’t buy more than the provider can offer. Hardware purchase decisions are critical. When system loads go up, software owners require the flexibility to adapt to necessities for system architecture changes and load balancing among several servers etc.

So you see, there’s quite a bit to mull over. Ultimately, the right solution for any given user’s business depends on their needs and resources.

For instance, say you have a small website which only manages 1,000 – 2,000 ad impressions a day. An SaaS solution would be perfect for you. Let the SaaS Company handle the headaches and hardware investment.

However, SaaS solutions can become a bit more costly when the provider has to divert a lot of computational resources to just your business. Big companies and ad networks will probably require greater resources, higher performance, increased reliability and security and more “tweak-ability” than an outsourced, one size fits all configuration and hosting can offer.

Best practices are to take a good long look at your priorities and system requirements when making this decision. Once you’ve nailed those down, you’ll be in a better position to evaluate your relationship to the pluses and minuses of both kinds of software solution.

OrbitScripts can provide the software solution that’s best for you. We offer both SaaS (Orbit Ad SaaS) and highly customizable, Self Serve systems (Orbit Ad Server and Orbit Ad Market) for your ad serving and management needs. Let us help your business sort through the ins and outs of this very important investment!

Please feel free to contact us for more details.

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Apr 25 2011

Enterprise: High Performance Ad Server Software to Manage Your High Demand System.

Category: Advertising marketing,Advertising techniques,Custom development,Enterprise,High Load System,Internet ad industry,Online Ad Statistic — Orbitscripts @ 1:20 pm

If you administrate a system that receives a large volume of online ad traffic or you plan to grow your business and increase your web traffic, then you need ad serving software that can handle the demands of your business. As you reach for your target market and that audience responds, the load on your ad servers increases proportionally.

Unfortunately, simply adding more servers won’t resolve this issue. You need ad serving technology with the brains and brawn to:

1. Increases your computational resources

2. Create a scalable, intelligent, allocated system

To answer the call of high volume ad trafficking, OrbitScripts created Enterprise, a peak performance ad serving solution for high load systems. Enterprise ad serving software is built to handle heavy loads of 100 million or more ad impressions a day.

The intelligent architecture of our high performance system:

Enterprise architecture

The key to ad server optimization is intelligent allocation of critical resources. Let’s take a look at the tasks and challenges we faced when developing Enterprise:

1. Ad servers process large quantities of data per day.

Your business requires that your ad servers analyze, move, store and deliver large amounts of data in a millisecond’s time. All day, every day.

It takes approximately 1KB of data to display one ad. So, 100 million ad impressions a day means about 100-150 GB of data that must be processed and analyzed by your ad servers. To meet this challenge Orbitscripts’ Enterprise applies a two-pronged solution:

· Sequential data processing

· Data distribution across multiple statistics nodes (blocks, units)

2. Fault-tolerant design keeps your ad servers up and running.

Machines break. That’s a fact. A successfully configured system takes that fact into account and builds in a work around; so the entire system doesn’t crash because one component fails.

We’ve done extensive load and stress testing to isolate and identify which nodes are critical to high performance, high load ad serving. We’ve integrated that knowledge into our Enterprise ad serving software to conserve, maximize and duplicate (where necessary) computing resources to preserve the function of the whole in the event of part’s malfunction.

Our research shows a fault-tolerant system must:

· Duplicate system nodes to ensure data continuity and integrity.

· Execute data storage methods that retain data without loss when one node fails.

· Ensure that when the failed node comes back online data is redistributed and stored with processes that preserve the data stream and your ad revenue.

Enterprise employs several statistics nodes and replicates data from a master database to a slave database to answer these challenges. The slave database is then used to display ads.

3. Manage peak loads for continuous peak performance.

As your ad servers interact with your user base, your ad serving system allocates server loads asynchronously. That is: some dayparts take a heavier toll on your ad servers performance and computation resources. We researched a large population of web sites across a diverse set of variables to get a sense of how peak loads effect an ad management system.

Please take a look at the diagram below:

Ad Server Load

The diagram illustrates that ad server loads are allocated asynchronously with peak loads clocking in at 1.5 to 2 times higher than the average system load. High peformance, high availability ad serving systems handle as much as 150- 200 million ad impressions per day at peak load times.

4. Data synchronization allows for replicated and uninterrupted data flow.

To establish data consistency between server clusters in a distributed system, Enterprise uses data synchronization techniques. Data from ads displayed by the Web Server Node (see the first diagram) are processed and transferred to the Slave Database (Slave DB). Before that happens, the data is processed and analyzed by a Statistics Node and stored in the Master DB. Grouped data from the Master DB will be passed to the Slave DB.

Using a daemon (background process) to track changes in the Web Server Node, Enterprise harmonizes your data and to ensure that it’s always available and accurate.

When developing the data transfer protocols in the DB nodes, we used MySQL tools for data replication. MySQL provides an excellent, open source solution for high speed data transmission..

5. Stay on top of operational data and stay within your clients’ budget.

Client relationships are at the heart of every successful online ad network. Internet advertising agencies need to keep tight control over budgets in a world that moves by the millisecond. When high loads put strain on your servers, your systems still needs to track ad display data; so as not to exceed your advertisers’ budget.

Under high load pressures your ad servers must take split second readings on the state of your advertisers’ budget limits and monitor the changes that occur with each click or ad impression. Our stress test data indicates that disk storage is not up to the task, so we decided to store data in RAM using the Redis archive.

Redis is an open-source, networked, key-value data store solution that achieves data persistance by holding data in RAM. Redis supports master-slave data replication and transfers datasets from memory to disk asynchronously. Redis can support replication to any number of slaves and one slave can be a master to another. Our research found Redis to be a highly agile method offering high performance data availability.

6. Improve processing speed; manage high volume traffic fast and efficiently.

Displaying web ads in real time response to user clicks and page loads across high volumes of traffic requires advanced ad serving technology. Running a system at the high speeds necessary to meet the goals of your thriving business, means your ad serving software must intelligently distribute tasks across system nodes. Every node and server and the system as a whole must be optimized to run at peak performance with each and every ad impression.

We recommend a multi-tiered approach:

· Optimize and adjust your operating system.

· Optimize and adjust Web Server Node settings.

· Optimize and adjust DB Node settings.

· Use archives and data caching.

6. Scalable servers rise to the occasion.

Server scalability means your ad management system answers server load increases when they happen. Enterprise servers optimize your system’s architecture to horizontally expand new nodes in sync with the demands of your target audience.

The key advantage of system scalability is that you only need to increase computing resources (nodes) when your ad servers hit peak loads. You save money on additional hardware and don’t have to change the architecture of your system or nodes.

Enterprise, the latest in high performance ad serving technology:

Let’s review the internal processes that make Enterprise servers the high performance choice for your high volume ad trafficking needs (Take a look at the architecture of our high performance system above).

To achieve high speed data processing for each click or ad impression on a website in your system, Enterprise saves that data as a file on the Web Server Node.

A Statistics Node queries the Web Server Node for new files using synchronized data transfer transport protocols. When there are new files, the Statistics Node processes, groups and saves them to the Master Database Node.

The grouped data received from Web Server Node moves to the Master DB Node. The Master DB Node saves data in a format convenient for data management and analysis, but not for quick selection for display on websites. So the Slave DB Node steps in to display ads. All information from the Master DB Node is replicated to the Slave DB Node where it is converted into a format that facilitates quick selection and display.

All changes to data in the Master DB Node (newly grouped data from the Statistics Node) are replicated in the Slave DB Node ensuring that information required from the Web Server Node is always actual and up to the millisecond – protecting your business relationships. Replication of data from the Master DB Node to the Slave DB Node not only optimizes ad display speeds. The Slave DB Node doesn’t enter changes into the Master DB Node when displaying ads; so your system makes optimal use of your computational resources when server loads are at peak demand.

When the Web Server Node is responsible for displaying ads, selection and ad displays are optimized by: reducing the number of queries to the Web server, modifying keywords relevant to searches, targeted processing, reducing session cookies, optimization of security policies, modifying cron scripts and more.

Enterprise delivers a powerful ad serving solution that gives your business a competitive edge:

· High performance system architecture

· Cutting edge ad serving technology

· Your system scales to deliver billions of ads per month without breaking a sweat.

· Rapid ad display captures your core audience.

· Operate within your own domain (using first party cookies). You own all of your data with no need to resort to third-party cookies.

· Deploy your data assets to your advantage and reach customized audience segments with geo-targeting, content-targeting, and behavioral targeting strategies right on your own ad servers.

· Optimize delivery of your ad campaigns with real-time prioritization and reporting.

· Optimize fraud protection and more…

Enterprise is built to handle the high performance needs of heavy load websites such as large Internet stores, high traffic fora, social networks etc..

Enterprise will be available soon on www.orbitscripts.com! Stay Tuned!

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Apr 22 2011

Tips and tricks to attract advertisers to your websites!

Category: Advertising marketing,Advertising techniques,In-text ads,Internet ad industry,Orbit Ad Server,Plug-ins,Rich media,Video Ads — Orbitscripts @ 7:59 am

The shortest path to the success of your web advertising business is sales of ads to direct advertisers. You focus on the work you enjoy while you earn money with your website. The big issues facing every website owner are the same: Where to get direct advertisers? How do I attract top advertisers to my website? Where do I even begin?

Know your stuff!

No matter if your website is devoted to computer tech, bird watching, weight loss, or the-latest-whatever; you’ve got to be right on top of what’s hot in your subjecty area. Someone else’s blog or website is just a mere click away. Update regularly. Captivate your audiences. Make sure your content is current and fresh!

Know your audience!

Know your audience! This is your ad platform. You’re building your ad network. You need to know who your customers (site visitors) are, what they like and what they don’t. What do they need? What products compliment the topic of your website? Contextual advertising is a big winner in the online advertising game. What are the top notch binoculars that are all the rage in the bird watching community? What’s the cool new computer gadget all the kids are talking about? What are trending celebrities using to look fit and trim on the red carpet? Give your audience what they want.

Be able to inform and entice potential advertisers with web analytics, reporting and metrics regarding the visitors to your website. How old are they? What are their interests? Income? Gender? Geographic location? Average level of education? Favorite activities, etc.. The more you know. The more you sell.

If your website is focused on travel to the world’s top beach destinations, then ski clothing retailers are not likely to be talking to their niche market.

Just as you would target ads to your web visitors. Use your energy wisely. Do some research to find the right advertisers to help you monetize your site’s traffic.

Monitor the market and your competitors’ websites:

Monitor the market

· Examine your competitors. Take time to examine the websites of your competitors (or even just similar websites). Find out who is advertising on these sites. Follow the ads to visit their advertisers’ websites. Look for those advertisers’ contact information and give it your best shot!

· Social Networks. Explore communities and groups in tune with your website’s subject matter. Who’s advertising there? For instance, look at the facebook page for groups centered on electronic engineering what ads from that page would interest readers of your IT website. What ads do you see on the National Audobon Society’s blog? Who’s interacting on the twitter feed of the hottest new diet guru?

· Offline companies. Look to companies located in your region that might be interested in online advertising on your websites. If they don’t already have a strong brand presence online, offer to help them branch out with an Internet advertising campaign.

· Print. Don’t forget! Newspapers and magazines are full of advertising. Their whole business model is build on it. Check out trade journals, newsletters, and regional rags. You could find a treasure trove of advertisers looking for the right opportunity to reach out to an online market.

Approach direct advertisers and make them an offer they can’t refuse! Approach direct advertisersCreate a clear and concise commercial offer that describes all the advantages of your websites and your readership.

Provide advertisers information in detail that shows them why they should choose your website for their Internet advertising campaigns.

1. High traffic audience. Use web analytics software to provide hard numbers on your daily web traffic.

2. Demonstrate clear potential for return on their investment. Everybody’s favorite: ROI. The topic of your website should relate directly or indirectly to your target advertisers’ products or services. Contextual advertising helps your advertiser get more conversions on their ad, increasing their ROI and yours. Let them know you’re using the latest ad tools and ad management software from Orbitscripts!

3. Start with lower prices. By offering lower prices as you get started, you’ll be able to work with advertisers who don’t have access to a high ad spending budget. Your ad network will grow as will competition for ad placements on your websites. Who knows! Perhaps by providing lower prices to advertisers building their business you may just be able to grow your businesses together. Strong, repeat client relationships are essential to the success of every business.

4. Offer innovative ad formats. Most ad networks offer the ability to display text or image ads. So don’t bore your potential advertisers! Set yourself apart from the competition by offering flash, rich media, pop up ads, pop under ads, floating ads, expandable banners, in-text ads, video ads, mobile ads and other ad types. Orbit Ad Server software supports a rich variety of ad formats. Let your advertisers know their ads won’t be boring!

5. Provide the option of different payment methods. Show advertisers your business is professional and ready to work with their business model. The Internet is a world wide market place. Your advertisers could come from any corner of the globe. By offering diverse payment methods you’ll show advertisers you’re ready to do business online. Potential payment methods include: pay per click, pay per impression, pay per lead, pay per sale and so on.

Create attractive packages for advertisers and you’ll form new and long-term business relationships.

Sell directly:

Sell directly

· Online advertising (search engines, forums, websites). Become an advertiser to attract advertisers. Create appealing banners that demonstrate the beauty and benefits of your website’s banner ads. Orbitscripts banner ad software makes it easy! Banner rotators show off your website’s ad management software and ability for unique and diverse ad delivery. Use a few words to describe the benefits of your ad network.

· Referral links. Offer a links exchange or ad exchange with major websites to reach advertisers and tell them about your network. You know what they say about friends in high places!

· E-mail to introduce yourself. Compose a message that describes all of the advantages of your advertising platform and why your system and your web traffic works for them.

· Good old fashioned phone calls. Cold calls may not be fun, but they’ll never lose that personal touch. Once you’ve found a potential advertiser, call them. A call shows an advertiser that you are a real person who cares about helping them realize their business goals. If you’re looking for local or regional advertisers (town/region/ even country) offer them a face-to-face meeting where you can present the benefits of your audience, your system and your special pricing.

Orbit Ad Server’s advertising solution and plug-ins offer a variety of ad formats, payment methods, strategic targeting ad tools and intelligent reporting. Show potential advertisers your system uses the latest in ad serving software and that they can leverage that technology to promote their products online. Orbitscripts suite of ad network and ad serving software products will attract advertisers and help you monetize your websites.

Remember! First you work for your reputation and then your reputation works for you!

Stay Tuned with Orbitscripts!

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Apr 18 2011

Automate Your Affiliate Network With Orbit Affiliate Software

Category: Advertising marketing,Advertising techniques,Orbit Affiliate Software,Releases,Software development — Orbitscripts @ 10:00 am

We’ve got great news! The Orbitscripts innovative technology your business trusts now builds and manages affiliate networks. We’ve released a new product, Orbit Affiliate Software, to help your web business earn more money through affiliate network marketing — a mainstay in Internet revenue streams.

Orbit Affiliate Software’s monetization model uses Cost Per Action (CPA) to provide a user action gateway that benefits both web publishers (affiliates) and merchants. CPA offers can include any type of user generated action defined as valuable by merchants: email subscriptions, registrations, pay per sale, pay per lead, clicks, impressions. You decide! With Orbitscripts Affiliate Software sales and lead generation just keeps getting easier.

Let’s look at how affiliate networks operate.

Network Owners – A network owner is sort of like the wizard behind the curtain. An affiliate network owner manages and maintains control over their network of web publishers/affiliate marketers and merchants. When you license your copy of Orbit Affiliate Software, YOU can become an affiliate network owner!

As you are on top of the heap — so to speak — you earn the most money from actions performed by users on your affiliate websites, but you also have certain responsibilities. That’s where we come in. Orbitscripts’ affiliate program software automates everything and brings it all under your control on one easy to use, fully customizable dashboard.

As an affiliate network owner you are responsible for CPA offer payouts to the affiliate websites in your network. With Orbitscripts’ Affiliate Software everything is tracked and managed for you – so no worries there. Our affiliate program software allows you to configure tracking settings, offer fraud protection and maximize ROI using our intelligent reporting tools. There are no limits to the number of merchants or affiliate websites available in your system. Even yourself! If you like, you can also run your own merchant marketing campaigns!

Orbit Affiliate Software

Merchants - Each merchant can set their own fee structures, dates of feeds for promotions and rules for affiliate websites promoting their products. Merchants can set a fixed price or a percentage of system purchases or actions. Orbit Affiliate Software’s merchant panels make it easy to configure and track everything.

Merchants are responsible for paying commissions to their network owner for CPA offers on their affiliates’ websites and for providing marketing materials and handling the business of the transaction; such as product shipping, money collection and customer service – just like any store owner would. What they don’t have to worry about is finding customers, marketing and promoting their product. That’s the affiliate marketers’ job. Merchants simply make their products available, handle their business and sit back while the customers come to them.

Orbit Affiliate Software’s wide variety of innovative ad formats and banner templates make provision and deployment of affiliate marketing materials a snap for both merchant and affiliate.

Affiliates - The bread and butter of the whole shebang, affiliate websites make the online affiliate marketing world go round. They do the work to promote products offered by merchants and/or the network owner. They receive their piece of the pie from the network owner out of the commission paid to them by the merchants. See how that works? Have a look at the diagram below for some visuals on the affiliate marketing ecosystem.

Affiliates entice their website traffic with targeted promotional campaigns offering products of interest to their visitors. Visitors perform actions which generate revenue via CPA offers (subscription, lead generation, sales, registration). Commission on those CPA offers goes to the merchants who pay the network owners who, in turn, pay the affiliates. Got it?

Like everything else, you get back what you put into it. A quality affiliate marketing network takes care of its relationships. With Orbitscripts Affiliate Software, the work is done for you. Our affiliate program software allows you to offer your merchants and publishers smart reporting tools that facilitate strategic promotional campaigns. Quality statistics guide both the affiliate and the merchant in making effective choices. Fee payment is reliable; as it is easily managed and tracked from our customizable owner, merchant and affiliate panels. A variety of user-friendly and engaging promotion formats puts a wide range of affiliate marketing tools in the hands of your marketers and merchants. The rest is gravy!

Stay Tuned for More with Orbitscripts!

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Mar 18 2011

Today’s Ever Evolving Diversity in Ad Formats and Business Models

Category: Advertising marketing,Advertising techniques,In-text ads,Internet ad industry,Marketing strategy,Online Ad Statistic,Orbit AdMarket,Orbit AdServer — Orbitscripts @ 3:01 pm

A wide range of business models and ad formats are taking today’s Internet advertising campaigns by storm. Let’s look at where they are, where they’ve been and most importantly – where they’re headed!

Online Advertising is marketing communication intended to persuade Internet users (viewers, readers or listeners) to purchase or take actions based on content displayed on a website (or webpage) as it relates to products, ideals or services.

Unlike other arenas of advertising, online advertising benefits from a dynamic interactivity between advertisers and consumers. Promoting products and services over the Internet adds the ability to target intended audiences in the context of their interests (contextual advertising) with strategic , interactive delivery across segments such as age, gender, geographic region, day part, and more.

So what can online advertising do for you?

· Attract your visitors’ attention

· Arouse your visitor’s interest

· Compel your visitors to visit your advertiser’s websites

· Impel your visitors to complete actions you intend (this will vary depending on your advertisers’ goals be they to sell products, get users to register their personal information on their website, or subscribe to email lists, etc.).

Evolution in Advertising Industry Business Models

According to the observed behaviors of advertisers in the online market, advertising business models have evolved from CPI (Cost Per Impression) or CPM (Cost Per Mille – 1000 impressions) to CPC (Cost Per click) to CPA (Cost Per Acquisition).

The illustration below depicts the shift from CPC to CPA:

shift from CPC to CPA Internet Ad Formats Divided into 4 Critical Categories:

- Search ads

- Mobile ads

- Video ads

- Other ads

Internet Ad FormatsText Ads. Advertisements composed of text (displayed largely as sponsored links on search engines), indicated by underlined hyperlinked titles, when clicked, take the user to that advertiser’s website. Text ads are key players in content targeting. Text ads are also generally lower in cost than banners, as they are fairly simple and many websites will accept them.

Text ad

Text ads categories

Banner ads. Ads placed at any point on a web page typically contain text, logos, photographs or other images. Banner ads are priced slightly higher than text ads because they are found to be more effective. Banner ads range from simple pieces of HTML code to multimedia objects developed using technologies like Java, Shockwave and Flash. Banner managers in banner ad software rotate them to keep a site’s content fresh adding content targeting contextual ads into the mix. Banner ads may also include video, sound and animation to pack a more powerful punch.

Banners ads

Banner ads category Rich media. Rich media ads allow advertisers to incorporate multimedia elements such as flash technologies adding sound, animation and post-production type special effects.

Rich Media ads

Brought about by the increased bandwidth of broadband, rich media ads may lead to higher response rates and better branding capability. Rich media ads certainly offer more creative potential.

A convergence of television and the Internet with interactive advertising is likely to lead to larger budget commitments. The largest advertisers are only just beginning to enter the online fray. New interactive media will likely lead to adjustments in web advertising agency business models, brands, and media choices, in concordance with a new data rich, understanding of consumers online habits. The future of interactive agencies and advertisers must be ROI-driven. Web ad agencies and advertisers must work together in collaborative ad networks to integrate ad campaigns, data, and technology through a variety of new, traditional and hybrid media across geographies and cultures.

In a recent study examining the effects of rich media ads, ads featuring video, on average, appeared to increase purchase intent by 1.16%, compared with a control group that did not see an ad. Compare the effects of videos ads to a simple Flash ad at 0.26%,and we’re seeing a huge difference,

Orbit Ad Server and Orbit Ad Market offer their users the ability to inject content targeting into their ad campaigns that display text ads, image banners and rich media ads.

In-text ads – Contextual ads are where targeted keywords or phrases are highlighted in the body of text on a web page. When users hover their mouse over the keyword/phrase they see an ad appear to arise out of the text. The selling point of this ad delivery format is its relevance to the web page’s content, allowing the ad to target the user’s known interests reaping the benefits of contextual advertising.

In text ads

At Orbitscripts, we’ve developed a plug-in for In-text ads that allows owners of Orbit Ad Server and Orbit Ad Market to display In-text ads on all of their websites.

Bloggers and website owners earn PPC (pay per click) revenue each time users click a hyperlinked ad. Words and phrase choices are selected by ‘In-text crawler systems and algorithms’ that identify subjects and keywords/phrases as areas of interest within the page. The system then looks for the occurrence of keywords/phrases corresponding to products and services promoted by advertisers and attaches those corresponding ads from its ad network inventory to words and phrases on the page. The users sees the content of an In-text ad in a “tool-tip style balloon” above the keyword. The ad displays when a page visitor passes their mouse over the keyword/phrase.

Pop-up/Pop-under ads. These types of ads open in a new web browser window over (pop-up) or under (pop-under) a website, when the visitor enters the website. You’ve surely run across pop-up advertisements in your travels around the net. Though many people find pop-up advertisement delivery annoying, pop-up/pop-under advertisements are the most noticeable for visitors and are a very efficient way to promote products and services.

Pop up adsOrbitScripts offers highly effective, easily customizable Pop-up/Pop-under advertisement Plug-ins for our two ad management solutions: Orbit Ad Server and Orbit Ad Market.

Floating ads – Rich media ads that appear to float above the content on a web page. Research shows floating ads to be one of the most effective ad delivery formats with some of the highest click through rates (CTR).

OrbitScripts always moves in step with the latest in ad serving technology. As of this writing, we’re developing a plug-in that provides our ad serving software users the ability to offer strategic, content targeted floating ads to their advertisers and publishers.

Floating ads

Floating ads, also known as overlay ads, are rich media ad formats that enable advertisers to serve advertisements that appear uninitiated or superimposed over a user’s requested page. The ads then disappear or become unobtrusive after a specifiable short time period (typically 5-30 seconds).

The most basic floating ads simply appear over the web page, either full screen or in a smaller rectangular window. They may or may not provide a means of escape, such as a close button. More sophisticated versions come in any shape or size and include sound, animation and interactive components.

What Floating Ads Can Do for You:

· Floating Ads are proven to increase brand exposure through the delivery of visually engaging, impactful content that ‘floats’ above your publishers’ web pages. Floating ads add elegance to content targeting in contextual advertising with the graceful way they appear then dissolve. The prevalence of the floating ad in recent years is attributed largely to its high impact.

· Publishers are given full control over their positioning and layering attributes. By specifying screen coordinates and z-index parameter values passed to the Mediaplex ad tag, the publisher can effectively optimize the delivery of the floating ad, so it doesn’t obscure or interfere with their site’s core content and other layered elements.

· Publishers may control the duration of the floating ad to their tastes. This is set as a variable passed on the ad tag.

Expandable ads. Expandable rich media ad formats, allow the dimensions of an ad to expand contingent upon a user action – typically a click or mouse-over. When a user clicks or mouses over an expandable banner the parameters of the ad expand beyond its original space making the ad appear larger, adding real estate value and attention grabbing to the user experience. The expandable banner ad format is rapidly gaining in popularity with both advertisers and publishers.

Expandable ads

Orbitscripts does not sit on the sidelines when it comes to delivering the latest in advertising technology to our user base! Keep checking back here for our upcoming announcement of the arrival of a new plug-in we’ve got in development that will put the power of expandable ads in your Orbit Ad Server and Orbit Ad Market online advertising arsenal.

The most common applications expand leaderboard spaces vertically into larger rectangles (i.e. expand from a 90 pixel height to a 500 pixel height.) or expand 250×300 rectangle spaces horizontally into larger rectangles (expansion from a 300 pixel width to a 600 pixel width). Lots of other implementations are also possible with the expandable ad format.

Expandable Ads and You:

· Get more ad space to share interactive experiences and content targeted information with your advertiser’s audience.

· Support the inclusion of any number of rich media ad features, including video within a single ad unit.

· Allow your advertisers to measure the number of ad expansions and the amount of time the ad is expanded, in addition to common metrics available to all Mediaplex Rich Media ad formats.

Video ads. Video advertising really speaks for itself. According to market statistics, users click video ads 10 times more frequently than your average banner ad! Who doesn’t love video? Video ads grab visitors’ attention and hold it while your message is delivered, increasing demand for your advertisers products or services.

Video ads

One big word: Youtube.

Online video is forever increasing in popularity with viewers and TV companies are starting to realize there’s a real need for a cross-platform strategy. The days when television was all there is and was more than enough to captivate an audience are well and truly over.

From a fiscal standpoint, Internet video ads will only truly take off when media, TV, and cable companies embrace it as an alternative to traditional television. But for that to happen, there has to be a profit in it. Can Web Television ever compete with traditional TV when it comes to ad revenue?

US Online Video Ad Spending

We’re working to bring video module creation to your Orbit Ad Market and Orbit Ad Server systems. We stand strong on our commitment to keep our ad serving and ad network platforms on the leading edge of ad serving technology. Bookmark this blog for an announcement of our new video module creation plug-in coming soon!

Mobile Ads

Internet users are just not sitting inside on their butts in front of their screens any more. Butts and screens are on the move with today’s smart phones, ipads, tablets, ebook readers, laptops, mini-notebooks, netbooks – you name it! Thanks to the plethora of mobile devices available, the PC is on its way to being at least a secondary point of access. As always, form follows function. Consumers look to the Internet to stay wired to the world – for news and information and ever increasingly for entertainment and staying tapped into their social networks. Make sure your mobile ads go where they go.

Mobile Advertising isn’t just driven by mobile display ads. Text messaging is creating a new marketing opportunity to reach mobile users and your potential clients.

Data already shows higher response and conversion rates from Mobile Advertising.  eMarketer’s forecast mobile ad delivery to hit $1 Billion by 2011 and that looks just about right on target. Are you going to be a part of it?

US Mobile Ad Spending Stay tuned with OrbitScripts!

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Mar 15 2011

Internet Marketing Climbs Ad Industry Spending Charts for the US

Category: Advertising marketing,Advertising techniques,Internet ad industry,Marketing strategy,Online Ad Statistic — Orbitscripts @ 1:05 pm

The Internet advertising market is growing.  There’s no doubt about that. The annual amount spent for online advertising in the US climbs higher every year. The latest research from eMarketer.com indicates numbers will top 40 billion dollars in 2014. That’s twice as high as 2009 ad management expenditures, up from 22.7 billion.

US Online Ad Spending

Pessimistic analysts and Internet naysayers predicted a decrease in online ad revenues in tandem with the generalized global economic decline. They were wrong.  Instead, in 2010, money spent on online advertising has increased by 13.9%. That’s 25.8 billion dollars, in spite of forecasted advertising campaign budget reductions.

So why are we watching online advertising budgets rise while everything else plummets? The answer is pretty simple actually; the number of consumers flocking to the Internet continues to expand. As Internet usage grows, so do ad conversions giving rise to more ad campaigns to reach deeper into the pockets of new audiences.

2010 saw 221 million people surf the Internet on a weekly basis. That’s about 2/3 of the US population (71%). And it ain’t gonna stop there! eMarket researchers project that by 2014, the number of Internet users will climb as high 250 million upping online advertising stakes to more than 77% of the people living in the US.

US Internet Users and Penetration

Sure the Internet is not the only place to run ads, so how are traditional ad markets like print, television and radio faring, as the US increasing turns to the Internet for news and entertainment?  In the pie chart below showing total ad delivery, Internet advertising slices out 17.7% of total ad spending, exceeding monies spent on print ads, OOH (out-of-home, billboards, store signs, etc.) and other ad delivery formats. Still, television still holds on with twice the pie spent on Internet ad campaigns.

Media ad spending

Money spent on Internet and print ads were almost equal in 2010. It seems though, according to eMarket forecasts, the gap between online media spending and that spent on print media will widen. Spending on print media is predicted to fall when online ad expenditures reach their forecasted height of 28.5 billion dollars in the 2011. Writer’s Market Yearbook 2011, a magazine that closely follows the print publishing industry, reports a continuing trend of print magazines closing up shop due to dips in ad revenue, as ebooks, epublishing and the Internet gain audience attention and market share.

US Online vs Newspaper ad spending

Traditionally, the biggest chunks of ad budgets are spent on expensive ad delivery formats on television. In 2010, the high cost of television advertising accounted for 43.7% of total ad spending. However, experts expect that figure to decline as demand grows for Internet advertising aimed at expanding audiences there. Current figures show more people turn on their computer rather than the television, when it’s time to sit down for a little news and entertainment. 2010‘s average U.S. citizen spent more time surfing the net than television channels with 13.3 hours of weekly webbing compared to television’s 11.3 weekly hours’ viewing time. When asked, more than a third of Internet users report they watch less TV and read fewer newspapers and magazines.

One of the major benefits of Internet versus television advertising comes with the Internet’s inherently broader creative license. Internet advertisers don’t have to follow format restrictions, content regulations or air-time constraints. From these freedoms, businesses and users benefit from more innovative advertising campaigns.

Online spending will far outpace increases in total media spending, which is predicted to inch upward by 1.2% next year after rising 3% in 2010. In 2014, ad analysts predict total media ad spending will hit $188.5 billion, up from $168.5 billion this year.

Folks, it looks like the jury is in and the verdict is ever expanding Internet audiences are what’s keeping the advertising industry afloat in these hard economic times. Internet users propel growth in budgetary spending for online ad campaigns where the heaviest hitters are the increasingly popular technologies of rich media ads.

Paid search’s portion of online ad spending will continue to hover in the 40% range through 2011. Paid search takes the lion’s share of Internet ad spending.

Display ads (like static ad banners, for instance) will comprise about 20% of Internet ad revenue total for the decade.

Classified ads, including those on newspaper sites and in places such as eBay, Monster.com or HotJobs, will average out at about 17%.

Rich media ads, which include video advertising, looks to be the rising star shooting up from 8% market share this year to over 13% in 2011.

Overall, advertisers spent $37.5 billion for online advertising in 2010. Internet ad industry analysts forecast that by the year’s end, 2011 spending for online advertising will reach $42 billion.

US Online Ad Spending by formats

Stay tuned for our next post, where we examine detailed statistics and trends for different Internet ad formats.

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Aug 30 2010

Orbit Products Updates

Category: Advertising marketing,Advertising techniques,Custom development,Orbit AdMarket,Orbit AdServer,Releases — Orbitscripts @ 1:16 pm

We are happy to inform you that Orbit AdServer and Orbit AdMarket products are enhanced with the new features!

Orbit AdServer:

  • Authorization system for advertisers – the administrator is able to approve advertiser’s account after the registration. Advertisers do not have access to their control panel until the administrator approves their registration.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL) and for advertisers (by advertiser’s ID, Email, Full Name or Registration Date).
  • Multiply categories – the administrator can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator can use several ad networks and agencies at once for one ad placement (channel). Administrator is able to define ads display priority and set ad rotation for the third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for each channel (Ad Placement).
  • Rich Media – the administrator is able to create rich media channels. Advertisers can upload their rich media ads in these channels.

categoriesCampaign Capping


Orbit AdMarket

  • Authorization system for advertisers and publishers – the administrator is able to approve advertiser’s account or publisher’s account after the registration. Advertisers and publishers can’t access their control panel until the administrator approves their registration.
  • Publishers’ sites authorization – the administrator has to approve sites that were added by his publishers. After the publisher added the site into the system, he needs to prove site ownership by displaying a certain code on his website.
  • Quick search feature – the administrator is able to quickly search for sites (by site ID, Title or URL), for advertisers (by advertiser’s ID, Email, Full Name or Registration Date) and for publishers (by publisher’s ID, Email, Full Name or Registration Date). Publishers can also quickly search for sites (by site ID, Title or URL).
  • Multiply categories – the administrator and publishers can assign multiple categories for created channels and added sites.
  • Campaign capping – for chosen advertisers the administrator can view ad campaigns and set click limits for it. The administrator can set number of clicks and limit period (in hours). Campaign capping feature helps administrator to protect his advertisers from fraudulent clicks.
  • Tags – the administrator and publishers can use several third party ad networks and agencies at once for one ad placement (channel). Administrator and publishers are able to define ads display priority and set ad rotation for third party ads, ads from XML feeds and ads from direct advertisers.
  • Custom channel formats – the administrator can create unlimited number of custom formats for channels (ad placements). Custom channels formats can be access by the administrator and by publishers when creating a channel in the system.
  • Rich Media – the administrator and publishers can create rich media channels. Advertisers can upload their rich media ads in these channels.

If you own Orbit AdServer or Orbit AdMarket, please contact your OrbitScripts manager on how to upgrade your system.

Jul 13 2010

In-text advertisement technology

Category: Advertising marketing,Advertising techniques,In-text ads,Orbit AdMarket,Orbit AdServer,Plug-ins,Releases — Christina @ 8:36 am

Today we would like to tell you a little more about our in-text ad technology.

Nowadays only a few networks provide an in-text ad service. Below is a brief overview on how it works.

in-text ads

Steps for website owners (webmasters):

  1. Register in the ad network that provides this technology.
  2. Place a special code on your website. The code analyzes page content and automatically displays he most relevant keywords as hyperlinks. When visitors point a mouse over these links they can see an ad. By clicking on the ad the visitor will be redirected to advertiser’s website.
  3. That’s it. Now you can start making money. You get paid for every click on in-text ad placed on your site.

For advertisers:

  1. Register in the ad network that provides in-text ad technology.
  2. Upload or create your ad campaigns and advertisements.
  3. Set keywords for each created ad.
  4. Select website from the list where you can display in-text ad.
  5. In-text ad technology helps you attract more customers.

Please note that in text contextual ads won’t need additional space on your site.

We offer two in-text technology solutions:

Orbit AdMarket + In-text Plug-in – You can create your own ad network and connect websites’ owners with advertisers while making ad revenue from in-text ads.

Orbit AdServer + In-text Plug-in – You can display in-text ads on your websites.

Please do not hesitate to contact us for any additional information.

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Jun 17 2010

Parked Domains

Category: Advertising marketing,Advertising techniques,Orbit AdMarket,Orbit AdServer,Parked Domains,Plug-ins — Christina @ 12:13 pm

Today we want to tell you more on parked domain system. It’s a rapidly developing business that allows you to make money on your unused domains.

The main advantages of parked domains are:

  • you only need to register a domain, there is no need to create a website
  • no need to publish parked domains on the server, domain is simply redirected to the specific IP address
  • you won’t need to pay for hosting, site development or support

Many people buy domains with the purpose of re-selling it in the future or create a website. But until these domains are unused, their owner needs to pay registration and ownership extension fees. People who hold dozens or hundreds domains don’t want their domains to stay “frozen”, they want make money on them.

parked domains

You wonder, OK I parked a domain, what’s next? To start earning money on parked domains you need to display ads on it. You can display ads from two sources: third party ad networks and agencies or from direct advertisers. Direct advertisers place their ads on parked domains to target bigger audience. And you make money from the number of user clicks on the ads.

From the information above you can see that parked domain revenue depends on the following factors:

  1. Number of parked domains. The more parked domains you have more money you make.
  2. Domain name. The similarity of your domain name with domain name of popular sites. (for example, google.com – your domain – gooole.com)
  3. Number of visitors. More visitors type your parked domain, more money you get.

There are numerous companies that provide space for your unused domains, and pay you a percentage from clicks on advertising links. Now you can create your own domain parking system with OrbitScripts Domain Parking Plug in!

Orbit AdServer + Domain Parking Plug-in – You can park unlimited number of domains in your system and display ads from third party ad networks, agencies and advertisers.

Orbit AdMarket + Domain Parking Plug-in – You and your publishers can park unlimited number of domains in your system and display ads from third party ad networks, agencies and advertisers.

Dec 14 2009

SmartPPC Ad Market Video Lessons

Category: Advertising marketing,Advertising techniques,SmartPPC Ad Market,Video Tutorials — Orbitscripts @ 9:03 am

We’re pleased to let you know that SmartPPC Ad Market Video Lessons are available now! Online education video tutorials can help administrators, advertisers and publishers to better understand UI of the SmartPPC Ad Market system. Administrator and publishers will get to know how to start selling ad placements (channels) on their websites. Advertisers will learn how to display ads on administrators’ and publishers’ websites.

If you are an Administrator SmartPPC Ad Market Video Lessons assist you to build your own ad network from scratch. You will learn how to get advertising revenue and increase traffic to your site with a lesser time.

If you are an Advertiser SmartPPC Ad Market Video Lessons assist you to create your CPM/Flat Rate or CPC ad campaigns, create ad groups, manage targeting and scheduling; teach you how to pay up in the system. With SmartPPC Ad Market advertisers will spend their money effectively and target the right audience with the help of robust reporting features.

If you are a Publisher SmartPPC Ad Market Video Lessons assist you to monetize your websites traffic and drive revenue without making any seed investments in running your own direct advertising. You’ll learn how to add your websites into SmartPPC Ad Market system, so that advertisers could display their ads on your websites. With powerful tools you will get to know how to keep track of your performance.

At the moment we’re looking forward to provide you with more lessons. SmartPPC EVO and SmartPPC Search video lessons are coming soon.

We hope these video lessons will provide you with some helpful tips to your ad business.

If you have any suggestions or ideas feel free to contact us.

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